Built interactive multimedia tools to educate industry professionals on product capabilities at the AAOS Conference: a touch-screen demo of the OrthoSensor device; a branded marketing iPad app; and original photography that brings the simplicity, elegance, and power of the OrthoSensor device to life.
We create content that engages, educates and entertains, layered with content marketing and media strategies that establish real connections and capture viable leads.
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Created original product photography to showcase Torani’s versatility for everyday household use. Combined with compelling site copy and content, such as digital inspiration boards, Torani’s revamped digital brand presence served to educate and engage a new consumer audience.
Re-imagined the TRA brand through a unified digital brand identity that positioned the company as a best-in-class media and technology firm. Our brand research informed clearly defined brand messaging that celebrated TRA’s mission and competencies, while reflecting the firm’s technological sophistication.
Unified two distinct brand experiences — the Microsoft Partner Network (MPN) Community and the annual MPN event, Worldwide Partner Conference — to connect and empower Microsoft’s partner community. We created brand style guides to define the verbal and visual articulation of the Microsoft Partner Network.
Built a unified web presence for Microsoft’s annual Worldwide Partner Conference that increased traffic and demonstrated the value of the Microsoft Partner Network community. The conference website enables discovery, engagement, and a seamless user experience for Microsoft partners.
Torani sought to connect with a new consumer audience. We reimagined the Torani brand with digital assets that engage consumers and are easily implemented across all Torani marketing campaigns. This bold brand identity resonated with consumers, while elevating Torani among existing food service customers.