Redefined the J.G. Wentworth brand story to better connect with the target audience: real people aspiring towards a better future. New brand positioning elevated the demand for J.G. Wentworth’s structured settlement services from desperation to empowerment.
We create content that engages, educates and entertains, layered with content marketing and media strategies that establish real connections and capture viable leads.
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Empowered over 15,000 Microsoft Partners to mobilize as a community before, during, and after the Worldwide Partner Conference. Email marketing campaigns drove event registrations, live “social-casts” (MPN Live) enabled real-time conversation at the conference, and event photography drove partner engagement after the conference.
Amplified the Worldwide Partner Conference with a cross-channel social media strategy on Facebook, LinkedIn, and Twitter. Defined the Microsoft Partner Network’s social media voice through content curation that increased engagement with the Microsoft Partner community at the Worldwide Partner Conference and beyond.
Modernized the branded look and feel of The CMO Club’s digital presence by redesigning the logo, employing a bold color palette and new imagery. These digital assets better espoused the quality experiences and value the Club provides its members on a daily basis.
Torani sought to connect with a new consumer audience. We reimagined the Torani brand with digital assets that engage consumers and are easily implemented across all Torani marketing campaigns. This bold brand identity resonated with consumers, while elevating Torani among existing food service customers.
TRA needed their sales team to be more effective in the field. We developed a series of videos featuring TRA leadership and product demos that enabled sales to articulate the sophistication and value of TRA’s platform. Website copy presented the brand’s value proposition simply and informatively.