Collect Your Marketing Data
Velocidi automates the collection of data from the tools, technologies, and agencies you rely on. Our marketing-specific data ingestion and ETL engine makes it simple—just connect your data sources via API, SFTP drops, or Excel uploads.
INTEGRATE ALL DATA, REGARDLESS OF SOURCE
Our platform integrates new sources of marketing data as they emerge. We currently work with more than 50 media and advertising sources to achieve a single view of your marketing performance. Velocidi integrates data regardless of source, even if an API connection doesn’t exist.
CONNECT VIA API, SFTP, OR EXCEL UPLOAD
Velocidi features pre-built connectors to marketing data sources for data integration via available APIs. As new marketing channels emerge, the list grows. If a source you need doesn’t offer an API, don’t worry: our flexible data ingestion tool can import reports delivered via SFTP regardless of format. Velocidi also allows analysts to upload less standard data sources in spreadsheets directly into the platform.
CLEANSE DATA ON THE WAY IN
The quality of your insights depends on clean and accurate data. Velocidi refines raw data from each data source, as they often contain errors and inconsistencies that make it difficult to perform meaningful analysis. Velocidi’s automated data cleansing is a crucial step in understanding your marketing performance. You configure our extract, transform, and load (ETL) tool with your business rules and logic so that as data is loaded, it is cleansed, normalized, and enriched just the way you want it.
PROVISION DATA FOR SPECIAL ANALYSIS
Getting data out of Velocidi is as easy as getting it in. Whether you want to feed other visualization or analysis tools, power econometric models, or populate an enterprise data warehouse, you can download any slice of data you like (or all of it) and export it as an .xls or .csv file. Plus, Velocidi stores your original files as they were received, so adjustments and data fixes are non-destructive.
Request a Demo
Talk to us today and let us show you how we can enable you to make faster, more effective marketing decisions with confidence.