Unify and Organize Data Across Channels, Campaigns, and Systems
Velocidi offers your team the power to edit data without technology support or programming skills. This simplifies the work required to harmonize, map, cleanse, and reconcile disparate and unusable marketing data.
CLEANSE AND HARMONIZE DATA FOR PROPER ANALYSIS
All dimensions found in the source data are automatically populated to our data management tool where admin users can make non-destructive changes in aggregate, in an intuitive, Web-enabled experience.
- Establish raw-to-clean maps to cleanse incoming data
- Update thousands of records at once and have those updates reflected in the reporting and analysis tool in near real time
- Easily manage campaign taxonomies across media sources to identify important campaign attributes for analysis
ENRICH YOUR DATA TO PROVIDE INSIGHTS
Enhance your raw data with dimensions, metrics, and metadata at the appropriate level of granularity, so that you can analyze your data in ways that are not possible using data directly from source systems. For instance:
- Calculate date granularities not available in the source data
- Define and calculate your own metrics
- Create KPIs based on your own formulas
BRING TOGETHER DATA FROM DIVERSE MARKETING SOURCES
Different data sets can be ingested to answer cross-channel questions or to make results more easily understandable. With Velocidi you can fuse data and assets across channels and sources to generate insights. For instance:
- Combine paid performance with earned results
- Options to append proprietary info such as scores to ads, creative, and other assets
- Automatically label dimensions and metrics as the data is ingested
Request a Demo
Talk to us today and let us show you how we can enable you to make faster, more effective marketing decisions with confidence.