A customer data platform, or CDP, is a type of software that collects data from all your customer interactions into one place, and creates omnichannel customer profiles and audience segments from the combined data that can be shared back to external systems. Thus, facilitating a closed loop of omnichannel customer intelligence and experience orchestration.

You might think of it as a central, unifying data management and marketing orchestration hub at the center of your tech stack.

Most CDPs are offered as a SaaS (software as a service) product. Velocidi is offered as a licensed software that is installed in your own cloud infrastructure. It’s still managed and supported by Velocidi, but it behaves as if you had built it in-house, instead of like a third-party application. This way, you remain the sole owner controller of your data.

The advantages of removing a data management “middleman” in this way are numerous. It helps keep your data safer. It helps you protect data privacy and customer trust. It also makes you less affected by browsers’ cookie blockers and ad blockers since your 1st party tracking tags are served natively under your domain instead of a third party domain. 

Velocidi is used by DTC and e-commerce brands large and small. A private CDP is an ideal solution for DTC brands looking to scale up their customer data management while keeping absolute ownership of their customer relationships. And it is a solution for brands looking to take greater ownership of their customer data relationships.