Who We Are
Velocidi is a customer data software company headquartered in New York, with offices in Porto, Portugal. We provide a private customer data platform for direct-to-consumer companies who want to take advantage of advanced customer intelligence technology without compromising on data privacy.
Our team consists of experts and enthusiasts in data, analytics, AI, marketing, and media. Our mission is to help DTC brands protect and capitalize on their greatest asset: their first-degree customer relationships.
CEO & CPO
Paulo has over 10 years’ experience in building products for the online advertising industry. Following its growth from the inside gives him an edge in the dynamic marketing technology landscape. After working as a technology consultant in London, Paulo returned to Portugal to found ShiftForward, a first-party state-of-the-art marketing technology company. Paulo led ShiftForward through successful rounds of investment, grew a product that was validated by clients worldwide and built a remarkable team of software developers who are now part of Velocidi’s team.
Hyuk Lee is the leading force behind Velocidi’s decisions and operations. Most recently, Hyuk was a key member of Samsung Ads US management team, responsible for leading the sales analytics practice focused on business performance and sales strategy. Prior to joining Samsung, as VP of Marketing Intelligence at Time Warner Cable, he helped advertisers reach target audiences across media platforms via data-driven insights. His background also includes 20 years of in-house and agency experience with Unilever, JP Morgan Chase, IPG, Publicis and DentsuAegis agencies, providing customer insights and strategic direction based on integrated data analysis.
Product & Engineering
Tiago Boldt Sousa
Lead Software Engineer
Senior Visual Designer
Sales & Marketing
Communications & PR
João de Almeida
Members we couldn't live without
Chief Retrieving Officer
VP, Tricks & Treats
Co-Managing Partner, Irving Place Capital
Member of the Board