About Velocidi

Paulo has over 10 years’ experience in building products for the online advertising industry. Following its growth from the inside gives him an edge in the dynamic marketing technology landscape. After working as a technology consultant in London, Paulo returned to Portugal to found ShiftForward, a first-party state-of-the-art marketing technology company. Paulo led ShiftForward through successful rounds of investment, grew a product that was validated by clients worldwide and built a remarkable team of software developers who are now part of Velocidi’s team.

Hyuk Lee is the leading force behind Velocidi’s decisions and operations. Most recently, Hyuk was a key member of Samsung Ads US management team, responsible for leading the sales analytics practice focused on business performance and sales strategy. Prior to joining Samsung, as VP of Marketing Intelligence at Time Warner Cable, he helped advertisers reach target audiences across media platforms via data-driven insights. His background also includes 20 years of in-house and agency experience with Unilever, JP Morgan Chase, IPG, Publicis and DentsuAegis agencies, providing customer insights and strategic direction based on integrated data analysis.