Blog


Insights on customer data management, data privacy, machine learning, predictive modeling, plus company updates and more.

Heidi Hokanson November 13, 2019
Metric of the Month: 6.8x ROAS for Figleaves

Metric of the Month: 6.8x ROAS for Figleaves

Previously, we’ve shown that our “likely to buy” machine learning model can improve ROAS by 2x. But exactly how big is the difference between “likely to…

tiagoboldt October 10, 2019
The Best Teams Are Made Up Of People Who Like Each Other

The Best Teams Are Made Up Of People Who Like Each Other

This blog post is contributed by Tiago Boldt Sousa, Velocidi’s Product Lead, and the first employee of ShiftForward, before it was acquired by Velocidi. Tiago…

Heidi Hokanson October 3, 2019
One More Award for Barkyn

One More Award for Barkyn

Team Velocidi is away at our annual company offsite this week. Normally this week we would be focused on team bonding and planning for the coming year. However,…

Heidi Hokanson September 19, 2019
Product Update: Attribution Reports

Product Update: Attribution Reports

New feature alert! Starting in Q4, Velocidi clients can use the customer journey data within their CDP to generate multi-channel attribution reports. A beta version…

Heidi Hokanson August 13, 2019
Velocidi Named a Finalist for Digiday Technology Awards

Velocidi Named a Finalist for Digiday Technology Awards

We are so excited to announce that Velocidi has been shortlisted for the Digiday Technology Awards!     The Digiday Tech Awards is an annual…

Heidi Hokanson July 29, 2019
Beyond the Single Customer View: Capturing Omnichannel Customer Journeys

Beyond the Single Customer View: Capturing Omnichannel Customer Journeys

The single customer view, the “golden record” of customer data, is an idea that businesses have been pursuing for a long time. Having one view of customer…

Heidi Hokanson July 8, 2019
Case Study: How Barkyn Doubled Revenue from Retargeting with Velocidi

Case Study: How Barkyn Doubled Revenue from Retargeting with Velocidi

A DTC brand takes machine learning by the horns Barkyn is a direct-to-consumer (DTC) pet-care company. Like many DTC companies, social media is a primary acquisition…

Heidi Hokanson June 25, 2019
Product Update: Visual Builder for Machine-Learning Segments

Product Update: Visual Builder for Machine-Learning Segments

Introducing a tool that will provide a new dimension of understanding when creating segments with machine-learning attributes. The visual builder uses an interactive…

Joao de Almeida June 12, 2019
Velocidi at TSEcommerce in Porto

Velocidi at TSEcommerce in Porto

A quick update on life in Porto today. As a part of our culture, Velocidi's Porto team has always been invested and involved in the local startup, e-commerce,…

Heidi Hokanson April 24, 2019
Getting Your CDP from Launch to Live

Getting Your CDP from Launch to Live

Today we will break down the private CDP deployment process. When we say that Velocidi is “like an in-house solution,” it’s possible that some of you are…

Heidi Hokanson April 5, 2019
Private Platforms are Changing Expectations for CDPs (ExchangeWire)

Private Platforms are Changing Expectations for CDPs (ExchangeWire)

This week, Paulo Cunha spoke with ExchangeWire about the significance of a 'private' solution in the CDP category. The published Q&A covers the perceived role…

Velocidi February 28, 2019
Velocidi appoints Paulo Cunha CEO, secures $4.7M financing

Velocidi appoints Paulo Cunha CEO, secures $4.7M financing

Velocidi, the customer data platform of choice for security and privacy, takes a step further in our growth with the appointment of Paulo Cunha as Chief Executive…

Heidi Hokanson December 6, 2018
Two Examples of Machine Learning In Action

Two Examples of Machine Learning In Action

In previous blog posts, we’ve highlighted Velocidi's ability to run machine learning predictive models on first-party data. This allows you to increase conversion…

Heidi Hokanson November 1, 2018
4 Advantages of Private Deployment

4 Advantages of Private Deployment

In this post we will dive into the benefits and advantages of deploying a customer data platform privately. We get that the deployment method is not the most glamorous…

Heidi Hokanson October 23, 2018
Welcoming Hyuk Lee as COO, Plus Two New Board Members

Welcoming Hyuk Lee as COO, Plus Two New Board Members

Velocidi is bolstering its leadership team with three new additions. Hyuk Lee joins the team as Chief Operating Officer, responsible for global operations, working…

Heidi Hokanson September 10, 2018
Hacking Customer Acquisition with the Velocidi Private CDP

Hacking Customer Acquisition with the Velocidi Private CDP

According to WordStream, the average website conversion rate across industries is only about 2.35%. For ecommerce companies, it’s 1.84%. These are dismal numbers.…

Joao de Almeida August 17, 2018
What a Best in Class CDP Looks Like

What a Best in Class CDP Looks Like

Why the need for a Customer Data Platform? In the present state of the industry, data can be gathered from pretty much everywhere. Be it online, with email, social…

Velocidi May 29, 2018
The GDPR Handbook for Concerned Marketing Teams

The GDPR Handbook for Concerned Marketing Teams

The GDPR is finally here, as you can probably tell by the massive amount of emails flooding your inbox asking you to update your preferences. Time went by quickly,…

Velocidi May 16, 2018
Video: How the ShiftForward Acquisition Came to Be

Video: How the ShiftForward Acquisition Came to Be

Recorded at the time of our announcement last month, Paulo Cunha and David Dunne tell the story of how their partnership began and the road leading up to the ac…

Joao de Almeida May 7, 2018
What makes the Velocidi CDP "Private?"

What makes the Velocidi CDP "Private?"

The MarTech marketplace has agreed on the importance and pertinence of Customer Data Platforms. They give companies a unified record of their customer data, help…

Joao de Almeida April 26, 2018
How Does the GDPR Compare to China's Cybersecurity Law?

How Does the GDPR Compare to China's Cybersecurity Law?

May 25th is quickly approaching and with it the enforcement of the General Data Protection Regulation. Email inboxes are being filled with updates on how companies…

Joao de Almeida April 17, 2018
Q&A With Paulo Cunha, Chief Product Officer

Q&A With Paulo Cunha, Chief Product Officer

As part of Velocidi's recent acquisition of ShiftForward, Paulo Cunha, formerly CEO of ShiftForward, is now Velocidi's Chief Product officer. Below is a brief Q&A…

Joao de Almeida April 12, 2018
Olá! We are Velocidi Portugal

Olá! We are Velocidi Portugal

The recent acquisition of ShiftForward by Velocidi comes with an extra: our company has a new office in Porto, Portugal. Part of our Product, Development and Marketing…

Velocidi April 12, 2018
Velocidi Acquires ShiftForward

Velocidi Acquires ShiftForward

New York, NY – April 12, 2018 –Today, Velocidi becomes the world’s first private Customer Data Platform (CDP) by acquiring ShiftForward, a leading marketing…