Blog


Insights on customer data management, data privacy, machine learning, predictive modeling, plus company updates and more.

Heidi Hokanson August 18, 2020
Product Update: Audience Segmentation on Autopilot

Product Update: Audience Segmentation on Autopilot

As CDP adoption has increased, a common complaint has emerged. CDPs are a lot of work to implement, and their use cases aren’t clear and obvious enough for marketers…

Heidi Hokanson July 29, 2020
Case Study: Driving Revenue from Retargeting by Predicting Buyer Journey Stages

Case Study: Driving Revenue from Retargeting by Predicting Buyer Journey Stages

Today we released a case study covering almost six months of work with our client, Figleaves. The completion of this project is a significant milestone.Our first…

Heidi Hokanson July 23, 2020
Keep Your Inventory Moving with Product Affinity Segments

Keep Your Inventory Moving with Product Affinity Segments

“Can Velocidi help me sell excess inventory?” One of the challenging things about running a fashion business is that fashion is constantly changing. What’s…

Heidi Hokanson May 28, 2020
Solve Retargeting First

Solve Retargeting First

Customer acquisition costs (CAC) are through the roof these days. With so many new brands popping up, competition in online marketing has gotten steeper. Mary Meeker…

Heidi Hokanson May 15, 2020
Introducing the Velocidi Podcast!

Introducing the Velocidi Podcast!

At Velocidi, we’ve been lucky to meet and work with a lot of smart people in our industry. Our community includes brand marketers, performance agency pros, data…

Joao de Almeida May 8, 2020
5 industry reference points for navigating 'uncertain times'

5 industry reference points for navigating 'uncertain times'

Are we past the point where we can be forgiven for starting a blog post with “these are uncertain times?”  Well, forgive us: These are, in fact, uncertain times…

Heidi Hokanson April 23, 2020
Reduce Churn Using Next Purchase Predictions

Reduce Churn Using Next Purchase Predictions

How do you know when to engage a customer to prevent churn?In this post, we’ll cover the functions and use-cases for Timely Re-Engagement segments created…

Joao de Almeida April 16, 2020
Navigating Consumer Behavior Shifts in a Downturn

Navigating Consumer Behavior Shifts in a Downturn

The billion dollar question right now is: "How can your brand adapt to the downturn sweeping the world's economy?" While the world waits impatiently for a vaccine…

Heidi Hokanson April 14, 2020
Velocidi Named a Finalist for the Adexchanger Awards

Velocidi Named a Finalist for the Adexchanger Awards

It’s been a strange few weeks, so it was especially exciting to get some good news last Thursday. The Adexchanger Awards announced their list of finalists and…

Heidi Hokanson March 12, 2020
Metric of the Month: 24% More Revenue

Metric of the Month: 24% More Revenue

Our first Metric of the Month post a few months ago was about how Figleaves, an online apparel brand, saw almost seven times the ROAS from their ‘likely to buy’…

Joao de Almeida February 21, 2020
Velocidi at Savant eCommerce Berlin 2020

Velocidi at Savant eCommerce Berlin 2020

A little while ago Velocidi was in Berlin for the Savant eCommerce conference. Savant organizes a series of global events where top-level speakers and industry-leading…

Heidi Hokanson January 28, 2020
Metric of the Month: Steady Growth on Half the Ad Spend

Metric of the Month: Steady Growth on Half the Ad Spend

Positive reports of the high volume Black Friday sales were somewhat dampened by the news of high ad costs cutting into brands’ ROAS.The increasing costs of…

Heidi Hokanson January 16, 2020
Use your first-party customer data to reach new audiences

Use your first-party customer data to reach new audiences

Customer data platforms (CDPs) are primarily associated with retargeting, retention, and other post-conversion use cases. But the deep vein of customer intelligence…

Joao de Almeida December 30, 2019
Metric of the Year: 2019 in Review

Metric of the Year: 2019 in Review

A year in the life of Velocidi is measured in several ways.It is measured in client success, first and foremost. We’ve helped our clients predict customer…

Heidi Hokanson November 26, 2019
Good Luck This Holiday (Shopping) Season!

Good Luck This Holiday (Shopping) Season!

It's Thanksgiving in the US this week, but both in the US and the EU our clients are gearing up for Black Friday, Cyber Week and the rest of the holiday season.This…

Heidi Hokanson November 15, 2019
Velocidi Wins Digiday Technology Award for Best Customer Data Platform

Velocidi Wins Digiday Technology Award for Best Customer Data Platform

NEW YORK, Nov. 15, 2019 — Velocidi, the customer data platform for direct-to-consumer (DTC) brands, was awarded the title of “Best Customer Data Platform”…

Jeremy November 13, 2019
Metric of the Month: 6.9x ROAS for Figleaves

Metric of the Month: 6.9x ROAS for Figleaves

Previously, we’ve shown that our “likely to buy” machine learning model can improve ROAS by 2x. But exactly how big is the difference between “likely to…

tiagoboldt October 10, 2019
The Best Teams Are Made Up Of People Who Like Each Other

The Best Teams Are Made Up Of People Who Like Each Other

This blog post is contributed by Tiago Boldt Sousa, Velocidi’s Product Lead, and the first employee of ShiftForward, before it was acquired by Velocidi. Tiago…

Heidi Hokanson October 3, 2019
One More Award for Barkyn

One More Award for Barkyn

Team Velocidi is away at our annual company offsite this week. Normally this week we would be focused on team bonding and planning for the coming year. However,…

Heidi Hokanson September 19, 2019
Product Update: Attribution Reports

Product Update: Attribution Reports

New feature alert! Starting in Q4, Velocidi clients can use the customer journey data within their CDP to generate multi-channel attribution reports. A beta version…

Heidi Hokanson August 13, 2019
Velocidi Named a Finalist for Digiday Technology Awards

Velocidi Named a Finalist for Digiday Technology Awards

We are so excited to announce that Velocidi has been shortlisted for the Digiday Technology Awards!  The Digiday Tech Awards is an annual…

Heidi Hokanson July 29, 2019
Beyond the Single Customer View: Capturing Omnichannel Customer Journeys

Beyond the Single Customer View: Capturing Omnichannel Customer Journeys

The single customer view, the “golden record” of customer data, is an idea that businesses have been pursuing for a long time. Having one view of customer…

Heidi Hokanson July 8, 2019
Case Study: How Barkyn Doubled Revenue from Retargeting with Velocidi

Case Study: How Barkyn Doubled Revenue from Retargeting with Velocidi

A DTC brand takes machine learning by the horns Barkyn is a direct-to-consumer (DTC) pet-care company. Like many DTC companies, social media is a primary acquisition…

Heidi Hokanson June 25, 2019
Product Update: Visual Builder for Machine-Learning Segments

Product Update: Visual Builder for Machine-Learning Segments

Introducing a tool that will provide a new dimension of understanding when creating segments with machine-learning attributes.The visual builder uses an interactive…