Blog

Mariana Silva September 9, 2021
CDP vs CRM: Why you need both

CDP vs CRM: Why you need both

For growing brands, managing customer data is not a question of CDP vs CRM,...

Mariana Silva August 12, 2021
Velocidi Wins Title for “Best Conversion Rate Optimization Solution”

Velocidi Wins Title for “Best Conversion Rate Optimization Solution”

We are incredibly honored to share that we have been selected as the "Best...

Heidi Hokanson August 5, 2021
Infographic: How To Segment First-party Audiences for Every Funnel Stage

Infographic: How To Segment First-party Audiences for Every Funnel Stage

There is a marketing application for first-party customer data at every stage of the...

Heidi Hokanson July 20, 2021
How to Use First-party Audiences on Facebook and Google

How to Use First-party Audiences on Facebook and Google

Are you getting started with first-party audiences? If you're just starting to experiment, the best...

Mariana Silva July 12, 2021
First-party data sources for e-commerce brands

First-party data sources for e-commerce brands

Ongoing technological changes and concerns about privacy regulations are making companies rethink their data...

Mariana Silva June 23, 2021
How to collect and amplify first-party data

How to collect and amplify first-party data

Major browsers are blocking cross-site tracking, forcing digital brands to find new ways to...

Eduardo Vascov May 25, 2021
Why You Should Want to Work at Velocidi

Why You Should Want to Work at Velocidi

We’re in the middle of a hiring spree right now, with open positions in...

Heidi Hokanson April 20, 2021
How to Calculate Cost Per Acquisition through Multiple Campaigns

How to Calculate Cost Per Acquisition through Multiple Campaigns

This is a story about how choosing the audience with a higher CPA resulted...

Jeremy Halbout February 25, 2021
How to Use RFM Segments to Grow your Business

How to Use RFM Segments to Grow your Business

What are RFM segments, and what is so great about them? RFM segmentation is...

Heidi Hokanson January 27, 2021
Use Your First-party Data for SEM

Use Your First-party Data for SEM

Search as a marketing channel is more driven by customer initiative than other channels....

Heidi Hokanson December 22, 2020
Velocidi's 2020 in Review

Velocidi's 2020 in Review

Dear friends, As we close out 2020, we will now attempt to summarize the...

Heidi Hokanson December 16, 2020
First-party Audiences Outperform the Market-Leading Retargeting Vendor

First-party Audiences Outperform the Market-Leading Retargeting Vendor

The top vendor in display retargeting for the past several years has maintained dominance...

Heidi Hokanson December 10, 2020
How to Use First-party Customer Data for Prospecting

How to Use First-party Customer Data for Prospecting

Can your first-party customer data help you reach new audiences? Customer data platforms (CDPs)...

Joao de Almeida November 25, 2020
Velocidi Welcomes New Additions to Sales and Product Teams

Velocidi Welcomes New Additions to Sales and Product Teams

Velocidi’s team is expanding! In the past few weeks, we had the opportunity to...

Heidi Hokanson November 17, 2020
Velocidi Named Best E-Commerce Technology at Digiday Technology Awards

Velocidi Named Best E-Commerce Technology at Digiday Technology Awards

On November 12 Velocidi was officially awarded the title of Best E-Commerce Technology by...

Heidi Hokanson October 27, 2020
Control your Audiences and your Creative with Velocidi

Control your Audiences and your Creative with Velocidi

The top vendor in display retargeting for the past several years has maintained dominance...

Heidi Hokanson September 23, 2020
Velocidi wins “Best Overall Conversion Optimization Solution”

Velocidi wins “Best Overall Conversion Optimization Solution”

Velocidi is incredibly honored to share that we have been selected as the “Best...

Heidi Hokanson August 18, 2020
Product Update: Audience Segmentation on Autopilot

Product Update: Audience Segmentation on Autopilot

As CDP adoption has increased, a common complaint has emerged. CDPs are a lot...

Heidi Hokanson July 29, 2020
Case Study: Driving Revenue from Retargeting by Predicting Buyer Journey Stages

Case Study: Driving Revenue from Retargeting by Predicting Buyer Journey Stages

Today we released a case study covering almost six months of work with our...

Heidi Hokanson July 23, 2020
Keep Your Inventory Moving with Product Interaction Segments

Keep Your Inventory Moving with Product Interaction Segments

“Can Velocidi help me sell excess inventory?” One of the challenging things about running...

Heidi Hokanson May 28, 2020
Retargeting Solved to Conquer Customer Acquisition

Retargeting Solved to Conquer Customer Acquisition

Customer acquisition costs (CAC) are through the roof these days. With so many new...

Heidi Hokanson May 15, 2020
Introducing the Velocidi Podcast!

Introducing the Velocidi Podcast!

At Velocidi, we’ve been lucky to meet and work with a lot of smart...

Joao de Almeida May 8, 2020
5 industry reference points for navigating 'uncertain times'

5 industry reference points for navigating 'uncertain times'

Are we past the point where we can be forgiven for starting a blog...

Heidi Hokanson April 23, 2020
Reduce Churn Using Next Purchase Predictions

Reduce Churn Using Next Purchase Predictions

How do you know when to engage a customer to prevent churn? In this...