Blog


Insights on customer data management, data privacy, machine learning, predictive modeling, plus company updates and more.

Velocidi's 2020 in Review

Velocidi's 2020 in Review

Dear friends, As we close out 2020, we will now attempt to summarize the...

Heidi Hokanson December 22, 2020
First-party Audiences Outperform the Market-Leading Retargeting Vendor

First-party Audiences Outperform the Market-Leading Retargeting Vendor

The top vendor in display retargeting for the past several years has maintained dominance...

Heidi Hokanson December 16, 2020
How to Use First-party Customer Data for Prospecting Campaigns

How to Use First-party Customer Data for Prospecting Campaigns

Can your first-party customer data help you reach new audiences? Customer data platforms (CDPs)...

Heidi Hokanson December 10, 2020
Velocidi Welcomes New Additions to Sales and Product Teams

Velocidi Welcomes New Additions to Sales and Product Teams

Velocidi’s team is expanding! In the past few weeks, we had the opportunity to...

Joao de Almeida November 25, 2020
Velocidi Named Best E-Commerce Technology at Digiday Technology Awards

Velocidi Named Best E-Commerce Technology at Digiday Technology Awards

On November 12 Velocidi was officially awarded the title of Best E-Commerce Technology by...

Heidi Hokanson November 17, 2020
Control your Audiences and your Creative with Velocidi

Control your Audiences and your Creative with Velocidi

The top vendor in display retargeting for the past several years has maintained dominance...

Heidi Hokanson October 27, 2020
Velocidi wins “Best Overall Conversion Optimization Solution” from MarTech Breakthrough Awards

Velocidi wins “Best Overall Conversion Optimization Solution” from MarTech Breakthrough Awards

Velocidi is incredibly honored to share that we have been selected as the “Best...

Heidi Hokanson September 23, 2020
Product Update: Audience Segmentation on Autopilot

Product Update: Audience Segmentation on Autopilot

As CDP adoption has increased, a common complaint has emerged. CDPs are a lot...

Heidi Hokanson August 18, 2020
Case Study: Driving Revenue from Retargeting by Predicting Buyer Journey Stages

Case Study: Driving Revenue from Retargeting by Predicting Buyer Journey Stages

Today we released a case study covering almost six months of work with our...

Heidi Hokanson July 29, 2020
Keep Your Inventory Moving with Product Interaction Segments

Keep Your Inventory Moving with Product Interaction Segments

“Can Velocidi help me sell excess inventory?” One of the challenging things about running...

Heidi Hokanson July 23, 2020
Solve Retargeting First

Solve Retargeting First

Customer acquisition costs (CAC) are through the roof these days. With so many new...

Heidi Hokanson May 28, 2020
Introducing the Velocidi Podcast!

Introducing the Velocidi Podcast!

At Velocidi, we’ve been lucky to meet and work with a lot of smart...

Heidi Hokanson May 15, 2020
5 industry reference points for navigating 'uncertain times'

5 industry reference points for navigating 'uncertain times'

Are we past the point where we can be forgiven for starting a blog...

Joao de Almeida May 8, 2020
Reduce Churn Using Next Purchase Predictions

Reduce Churn Using Next Purchase Predictions

How do you know when to engage a customer to prevent churn? In this...

Heidi Hokanson April 23, 2020
Navigating Consumer Behavior Shifts in a Downturn

Navigating Consumer Behavior Shifts in a Downturn

The billion dollar question right now is: "How can your brand adapt to the...

Joao de Almeida April 16, 2020
Velocidi Named a Finalist for the Adexchanger Awards

Velocidi Named a Finalist for the Adexchanger Awards

It’s been a strange few weeks, so it was especially exciting to get some...

Heidi Hokanson April 14, 2020
Metric of the Month: 24% More Revenue

Metric of the Month: 24% More Revenue

Our first Metric of the Month post a few months ago was about how...

Heidi Hokanson March 12, 2020
Velocidi at Savant eCommerce Berlin 2020

Velocidi at Savant eCommerce Berlin 2020

A little while ago Velocidi was in Berlin for the Savant eCommerce conference. Savant...

Joao de Almeida February 21, 2020
Metric of the Month: Steady Growth on Half the Ad Spend

Metric of the Month: Steady Growth on Half the Ad Spend

Positive reports of the high volume Black Friday sales were somewhat dampened by the...

Heidi Hokanson January 28, 2020
Use your first-party customer data to reach new audiences

Use your first-party customer data to reach new audiences

Customer data platforms (CDPs) are primarily associated with retargeting, retention, and other post-conversion use...

Heidi Hokanson January 16, 2020
Metric of the Year: 2019 in Review

Metric of the Year: 2019 in Review

A year in the life of Velocidi is measured in several ways. It is...

Joao de Almeida December 30, 2019
Good Luck This Holiday (Shopping) Season!

Good Luck This Holiday (Shopping) Season!

It's Thanksgiving in the US this week, but both in the US and the...

Heidi Hokanson November 26, 2019
Velocidi Wins Digiday Technology Award for Best Customer Data Platform

Velocidi Wins Digiday Technology Award for Best Customer Data Platform

NEW YORK, Nov. 15, 2019 — Velocidi, the customer data platform for direct-to-consumer (DTC)...

Heidi Hokanson November 15, 2019
Metric of the Month: 6.9x ROAS for Figleaves

Metric of the Month: 6.9x ROAS for Figleaves

Previously, we’ve shown that our “likely to buy” machine learning model can improve ROAS...

Jeremy November 13, 2019