Blog


Insights on customer data management, data privacy, machine learning, predictive modeling, plus company updates and more.

Heidi Hokanson December 6, 2018
Inside the Black Box: 2 Examples of Machine Learning In Action

Inside the Black Box: 2 Examples of Machine Learning In Action

In previous issues of Inside the Black Box, we’ve highlighted Velocidi's ability to run machine learning predictive models on first-party data. This allows you…

Heidi Hokanson November 1, 2018
Inside the Black-Box: 4 Advantages of Private Deployment

Inside the Black-Box: 4 Advantages of Private Deployment

In this issue of Inside the Black Box we will dive into the benefits and advantages of deploying a customer data platform privately. We get that the deployment method…

Heidi Hokanson October 23, 2018
Welcoming Hyuk Lee as COO, Plus Two New Board Members

Welcoming Hyuk Lee as COO, Plus Two New Board Members

Velocidi is bolstering its leadership team with three new additions. Hyuk Lee joins the team as Chief Operating Officer, responsible for global operations, working…

Heidi Hokanson September 10, 2018
Hacking Customer Acquisition with the Velocidi Private CDP

Hacking Customer Acquisition with the Velocidi Private CDP

According to WordStream, the average website conversion rate across industries is only about 2.35%. For ecommerce companies, it’s 1.84%. These are dismal numbers.…

Catarina Pimenta August 17, 2018
Inside the Black Box: What a Best in Class CDP Looks Like

Inside the Black Box: What a Best in Class CDP Looks Like

Why the need for a Customer Data Platform? In the present state of the industry, data can be gathered from pretty much everywhere. Be it online, with email, social…

Velocidi May 29, 2018
The GDPR Handbook for Concerned Marketing Teams

The GDPR Handbook for Concerned Marketing Teams

The GDPR is finally here, as you can probably tell by the massive amount of emails flooding your inbox asking you to update your preferences. Time went by quickly,…

Velocidi May 16, 2018
Video: How the ShiftForward Acquisition Came to Be

Video: How the ShiftForward Acquisition Came to Be

Recorded at the time of our announcement last month, Paulo Cunha and David Dunne tell the story of how their partnership began and the road leading up to the ac…

Catarina Pimenta May 7, 2018
What makes the Velocidi CDP "Private?"

What makes the Velocidi CDP "Private?"

The MarTech marketplace has agreed on the importance and pertinence of Customer Data Platforms. They give companies a unified record of their customer data, help…

Catarina Pimenta April 26, 2018
How Does the GDPR Compare to China's Cybersecurity Law?

How Does the GDPR Compare to China's Cybersecurity Law?

May 25th is quickly approaching and with it the enforcement of the General Data Protection Regulation. Email inboxes are being filled with updates on how companies…

Catarina Pimenta April 17, 2018
Q&A With Paulo Cunha, Chief Product Officer

Q&A With Paulo Cunha, Chief Product Officer

As part of Velocidi's recent acquisition of ShiftForward, Paulo Cunha, formerly CEO of ShiftForward, is now Velocidi's Chief Product officer. Below is a brief Q&A…

Catarina Pimenta April 12, 2018
Olá! We are Velocidi Portugal

Olá! We are Velocidi Portugal

The recent acquisition of ShiftForward by Velocidi comes with an extra: our company has a new office in Porto, Portugal. Part of our Product, Development and Marketing…

Velocidi April 12, 2018
Velocidi Acquires ShiftForward

Velocidi Acquires ShiftForward

New York, NY – April 12, 2018 –Today, Velocidi becomes the world’s first private Customer Data Platform (CDP) by acquiring ShiftForward, a leading marketing…

Velocidi March 1, 2018
5 Essential KPIs for E-commerce Marketing Managers

5 Essential KPIs for E-commerce Marketing Managers

When it comes to marketing for e-commerce, KPIs are not only difficult to assess, but they also tend to be confusing due to how numerous they are. We went through…

Velocidi February 15, 2018
Don't Let Strangers Manage Your Data For You

Don't Let Strangers Manage Your Data For You

We are at 99 days and counting down to May 25th, when the General Data Protection Regulation (GDPR) will begin to be enforced and only about 6% of U.S. enterprises…

Velocidi January 25, 2018
CDP vs. DMP

CDP vs. DMP

Today’s martech stack has quite a few essential support beams that a marketer must include to stay relevant to prospects and customers, meet them where they are,…