CDP


Category

Heidi Hokanson December 10, 2020
How to Use First-party Customer Data for Prospecting Campaigns

How to Use First-party Customer Data for Prospecting Campaigns

Can your first-party customer data help you reach new audiences? Customer data platforms (CDPs)...

Heidi Hokanson November 17, 2020
Velocidi Named Best E-Commerce Technology at Digiday Technology Awards

Velocidi Named Best E-Commerce Technology at Digiday Technology Awards

On November 12 Velocidi was officially awarded the title of Best E-Commerce Technology by...

Heidi Hokanson August 18, 2020
Product Update: Audience Segmentation on Autopilot

Product Update: Audience Segmentation on Autopilot

As CDP adoption has increased, a common complaint has emerged. CDPs are a lot...

Heidi Hokanson July 23, 2020
Keep Your Inventory Moving with Product Interaction Segments

Keep Your Inventory Moving with Product Interaction Segments

“Can Velocidi help me sell excess inventory?” One of the challenging things about running...

Heidi Hokanson April 23, 2020
Reduce Churn Using Next Purchase Predictions

Reduce Churn Using Next Purchase Predictions

How do you know when to engage a customer to prevent churn? In this...

Heidi Hokanson January 16, 2020
Use your first-party customer data to reach new audiences

Use your first-party customer data to reach new audiences

Customer data platforms (CDPs) are primarily associated with retargeting, retention, and other post-conversion use...

Heidi Hokanson November 15, 2019
Velocidi Wins Digiday Technology Award for Best Customer Data Platform

Velocidi Wins Digiday Technology Award for Best Customer Data Platform

NEW YORK, Nov. 15, 2019 — Velocidi, the customer data platform for direct-to-consumer (DTC)...

Jeremy November 13, 2019
Metric of the Month: 6.9x ROAS for Figleaves

Metric of the Month: 6.9x ROAS for Figleaves

Previously, we’ve shown that our “likely to buy” machine learning model can improve ROAS...

Heidi Hokanson July 29, 2019
Beyond the Single Customer View: Capturing Omnichannel Customer Journeys

Beyond the Single Customer View: Capturing Omnichannel Customer Journeys

The single customer view, the “golden record” of customer data, is an idea that...

Heidi Hokanson April 24, 2019
Getting Your CDP from Launch to Live

Getting Your CDP from Launch to Live

Today we will break down the private CDP deployment process. When we say that...

Heidi Hokanson December 6, 2018
Two Examples of Machine Learning In Action

Two Examples of Machine Learning In Action

In previous blog posts, we’ve highlighted Velocidi's ability to run machine learning predictive models...

Heidi Hokanson November 1, 2018
4 Advantages of Private Deployment

4 Advantages of Private Deployment

In this post we will dive into the benefits and advantages of deploying a...

Heidi Hokanson September 10, 2018
Hacking Customer Acquisition with the Velocidi Private CDP

Hacking Customer Acquisition with the Velocidi Private CDP

According to WordStream, the average website conversion rate across industries is only about 2.35%....

Joao de Almeida August 17, 2018
What a Best in Class CDP Looks Like

What a Best in Class CDP Looks Like

Why the need for a Customer Data Platform? In the present state of the...

Velocidi January 25, 2018
CDP vs. DMP

CDP vs. DMP

Today’s martech stack has quite a few essential support beams that a marketer must...