CDP


Category

Heidi Hokanson April 24, 2019
Getting Your CDP from Launch to Live

Getting Your CDP from Launch to Live

Today we will break down the private CDP deployment process. When we say that Velocidi is “like an in-house solution,” it’s possible that some of you are…

Heidi Hokanson December 6, 2018
Two Examples of Machine Learning In Action

Two Examples of Machine Learning In Action

In previous blog posts, we’ve highlighted Velocidi's ability to run machine learning predictive models on first-party data. This allows you to increase conversion…

Heidi Hokanson November 1, 2018
4 Advantages of Private Deployment

4 Advantages of Private Deployment

In this post we will dive into the benefits and advantages of deploying a customer data platform privately. We get that the deployment method is not the most glamorous…

Heidi Hokanson September 10, 2018
Hacking Customer Acquisition with the Velocidi Private CDP

Hacking Customer Acquisition with the Velocidi Private CDP

According to WordStream, the average website conversion rate across industries is only about 2.35%. For ecommerce companies, it’s 1.84%. These are dismal numbers.…

Joao de Almeida August 17, 2018
What a Best in Class CDP Looks Like

What a Best in Class CDP Looks Like

Why the need for a Customer Data Platform? In the present state of the industry, data can be gathered from pretty much everywhere. Be it online, with email, social…

Velocidi January 25, 2018
CDP vs. DMP

CDP vs. DMP

Today’s martech stack has quite a few essential support beams that a marketer must include to stay relevant to prospects and customers, meet them where they are,…