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Heidi Hokanson November 26, 2019
Good Luck This Holiday (Shopping) Season!

Good Luck This Holiday (Shopping) Season!

It's Thanksgiving in the US this week, but both in the US and the EU our clients are gearing up for Black Friday, Cyber Week and the rest of the holiday season. This…

Heidi Hokanson November 13, 2019
Metric of the Month: 6.9x ROAS for Figleaves

Metric of the Month: 6.9x ROAS for Figleaves

Previously, we’ve shown that our “likely to buy” machine learning model can improve ROAS by 2x. But exactly how big is the difference between “likely to…

Heidi Hokanson April 24, 2019
Getting Your CDP from Launch to Live

Getting Your CDP from Launch to Live

Today we will break down the private CDP deployment process. When we say that Velocidi is “like an in-house solution,” it’s possible that some of you are…