Heidi Hokanson July 29, 2020
Case Study: Driving Revenue from Retargeting by Predicting Buyer Journey Stages

Case Study: Driving Revenue from Retargeting by Predicting Buyer Journey Stages

Today we released a case study covering almost six months of work with our client, Figleaves. The completion of this project is a significant milestone.Our first…

Heidi Hokanson May 28, 2020
Solve Retargeting First

Solve Retargeting First

Customer acquisition costs (CAC) are through the roof these days. With so many new brands popping up, competition in online marketing has gotten steeper. Mary Meeker…

Heidi Hokanson March 12, 2020
Metric of the Month: 24% More Revenue

Metric of the Month: 24% More Revenue

Our first Metric of the Month post a few months ago was about how Figleaves, an online apparel brand, saw almost seven times the ROAS from their ‘likely to buy’…

Heidi Hokanson January 28, 2020
Metric of the Month: Steady Growth on Half the Ad Spend

Metric of the Month: Steady Growth on Half the Ad Spend

Positive reports of the high volume Black Friday sales were somewhat dampened by the news of high ad costs cutting into brands’ ROAS.The increasing costs of…

Heidi Hokanson November 26, 2019
Good Luck This Holiday (Shopping) Season!

Good Luck This Holiday (Shopping) Season!

It's Thanksgiving in the US this week, but both in the US and the EU our clients are gearing up for Black Friday, Cyber Week and the rest of the holiday season.This…

Jeremy November 13, 2019
Metric of the Month: 6.9x ROAS for Figleaves

Metric of the Month: 6.9x ROAS for Figleaves

Previously, we’ve shown that our “likely to buy” machine learning model can improve ROAS by 2x. But exactly how big is the difference between “likely to…

Heidi Hokanson April 24, 2019
Getting Your CDP from Launch to Live

Getting Your CDP from Launch to Live

Today we will break down the private CDP deployment process.When we say that Velocidi is “like an in-house solution,” it’s possible that some of you are…