E-commerce


Category

Jeremy Halbout February 25, 2021
How to Use RFM Segments to Grow your Business

How to Use RFM Segments to Grow your Business

What are RFM segments, and what is so great about them? RFM segmentation is...

Heidi Hokanson January 27, 2021
Use Your First-party Data for SEM

Use Your First-party Data for SEM

Search as a marketing channel is more driven by customer initiative than other channels....

Heidi Hokanson December 16, 2020
First-party Audiences Outperform the Market-Leading Retargeting Vendor

First-party Audiences Outperform the Market-Leading Retargeting Vendor

The top vendor in display retargeting for the past several years has maintained dominance...

Heidi Hokanson December 10, 2020
How to Use First-party Customer Data for Prospecting Campaigns

How to Use First-party Customer Data for Prospecting Campaigns

Can your first-party customer data help you reach new audiences? Customer data platforms (CDPs)...

Heidi Hokanson October 27, 2020
Control your Audiences and your Creative with Velocidi

Control your Audiences and your Creative with Velocidi

The top vendor in display retargeting for the past several years has maintained dominance...

Heidi Hokanson July 29, 2020
Case Study: Driving Revenue from Retargeting by Predicting Buyer Journey Stages

Case Study: Driving Revenue from Retargeting by Predicting Buyer Journey Stages

Today we released a case study covering almost six months of work with our...

Heidi Hokanson July 23, 2020
Keep Your Inventory Moving with Product Interaction Segments

Keep Your Inventory Moving with Product Interaction Segments

“Can Velocidi help me sell excess inventory?” One of the challenging things about running...

Heidi Hokanson May 15, 2020
Introducing the Velocidi Podcast!

Introducing the Velocidi Podcast!

At Velocidi, we’ve been lucky to meet and work with a lot of smart...

Joao de Almeida May 8, 2020
5 industry reference points for navigating 'uncertain times'

5 industry reference points for navigating 'uncertain times'

Are we past the point where we can be forgiven for starting a blog...

Joao de Almeida April 16, 2020
Navigating Consumer Behavior Shifts in a Downturn

Navigating Consumer Behavior Shifts in a Downturn

The billion dollar question right now is: "How can your brand adapt to the...

Heidi Hokanson March 12, 2020
How to Get 24% More Revenue from Retargeting

How to Get 24% More Revenue from Retargeting

A few months ago we wrote about how about how Figleaves, an online apparel...

Heidi Hokanson January 28, 2020
How to Maintain Steady Growth on Half the Ad Spend

How to Maintain Steady Growth on Half the Ad Spend

Positive reports of the high volume Black Friday sales were somewhat dampened by the...

Jeremy Halbout November 13, 2019
6.9x ROAS with Buyer Intent Predictions

6.9x ROAS with Buyer Intent Predictions

Previously, we’ve shown that our “likely to buy” machine learning model can improve ROAS...

Velocidi March 1, 2018
5 Essential KPIs for E-commerce Marketing Managers

5 Essential KPIs for E-commerce Marketing Managers

When it comes to marketing for e-commerce, KPIs are not only difficult to assess,...