Heidi Hokanson July 29, 2020
Case Study: Driving Revenue from Retargeting by Predicting Buyer Journey Stages

Case Study: Driving Revenue from Retargeting by Predicting Buyer Journey Stages

Today we released a case study covering almost six months of work with our client, Figleaves. The completion of this project is a significant milestone.Our first…

Heidi Hokanson July 23, 2020
Keep Your Inventory Moving with Product Affinity Segments

Keep Your Inventory Moving with Product Affinity Segments

“Can Velocidi help me sell excess inventory?” One of the challenging things about running a fashion business is that fashion is constantly changing. What’s…

Heidi Hokanson May 15, 2020
Introducing the Velocidi Podcast!

Introducing the Velocidi Podcast!

At Velocidi, we’ve been lucky to meet and work with a lot of smart people in our industry. Our community includes brand marketers, performance agency pros, data…

Joao de Almeida May 8, 2020
5 industry reference points for navigating 'uncertain times'

5 industry reference points for navigating 'uncertain times'

Are we past the point where we can be forgiven for starting a blog post with “these are uncertain times?”  Well, forgive us: These are, in fact, uncertain times…

Joao de Almeida April 16, 2020
Navigating Consumer Behavior Shifts in a Downturn

Navigating Consumer Behavior Shifts in a Downturn

The billion dollar question right now is: "How can your brand adapt to the downturn sweeping the world's economy?" While the world waits impatiently for a vaccine…

Heidi Hokanson September 10, 2018
Hacking Customer Acquisition with the Velocidi Private CDP

Hacking Customer Acquisition with the Velocidi Private CDP

According to WordStream, the average website conversion rate across industries is only about 2.35%. For ecommerce companies, it’s 1.84%. These are dismal numbers.…

Velocidi March 1, 2018
5 Essential KPIs for E-commerce Marketing Managers

5 Essential KPIs for E-commerce Marketing Managers

When it comes to marketing for e-commerce, KPIs are not only difficult to assess, but they also tend to be confusing due to how numerous they are. We went through…