Blog


Insights on customer data management, data privacy, machine learning, predictive modeling, plus company updates and more.

Joao de Almeida April 26, 2018
How Does the GDPR Compare to China's Cybersecurity Law?

How Does the GDPR Compare to China's Cybersecurity Law?

May 25th is quickly approaching and with it the enforcement of the General Data Protection Regulation. Email inboxes are being filled with updates on how companies…

Joao de Almeida April 17, 2018
Q&A With Paulo Cunha, Chief Product Officer

Q&A With Paulo Cunha, Chief Product Officer

As part of Velocidi's recent acquisition of ShiftForward, Paulo Cunha, formerly CEO of ShiftForward, is now Velocidi's Chief Product officer. Below is a brief Q&A…

Joao de Almeida April 12, 2018
Olá! We are Velocidi Portugal

Olá! We are Velocidi Portugal

The recent acquisition of ShiftForward by Velocidi comes with an extra: our company has a new office in Porto, Portugal. Part of our Product, Development and Marketing…

Velocidi April 12, 2018
Velocidi Acquires ShiftForward

Velocidi Acquires ShiftForward

New York, NY – April 12, 2018 –Today, Velocidi becomes the world’s first private Customer Data Platform (CDP) by acquiring ShiftForward, a leading marketing…

Velocidi March 1, 2018
5 Essential KPIs for E-commerce Marketing Managers

5 Essential KPIs for E-commerce Marketing Managers

When it comes to marketing for e-commerce, KPIs are not only difficult to assess, but they also tend to be confusing due to how numerous they are. We went through…

Velocidi February 15, 2018
Don't Let Strangers Manage Your Data For You

Don't Let Strangers Manage Your Data For You

We are at 99 days and counting down to May 25th, when the General Data Protection Regulation (GDPR) will begin to be enforced and only about 6% of U.S. enterprises…

Velocidi January 25, 2018
CDP vs. DMP

CDP vs. DMP

Today’s martech stack has quite a few essential support beams that a marketer must include to stay relevant to prospects and customers, meet them where they are,…