Blog

Joao de Almeida April 16, 2020
Navigating Consumer Behavior Shifts in a Downturn

Navigating Consumer Behavior Shifts in a Downturn

The billion dollar question right now is: "How can your brand adapt to the...

Heidi Hokanson April 14, 2020
Velocidi Named a Finalist for the Adexchanger Awards

Velocidi Named a Finalist for the Adexchanger Awards

It’s been a strange few weeks, so it was especially exciting to get some...

Heidi Hokanson March 12, 2020
How to Get 24% More Revenue from Retargeting

How to Get 24% More Revenue from Retargeting

A few months ago we wrote about how about how Figleaves, an online apparel...

Joao de Almeida February 21, 2020
Velocidi at Savant eCommerce Berlin 2020

Velocidi at Savant eCommerce Berlin 2020

A little while ago Velocidi was in Berlin for the Savant eCommerce conference. Savant...

Heidi Hokanson January 28, 2020
How to Maintain Steady Growth on Half the Ad Spend

How to Maintain Steady Growth on Half the Ad Spend

Positive reports of the high volume Black Friday sales were somewhat dampened by the...

Joao de Almeida December 30, 2019
Velocidi's 2019 in Review

Velocidi's 2019 in Review

A year in the life of Velocidi is measured in several ways. It is...

Heidi Hokanson November 26, 2019
Good Luck This Holiday (Shopping) Season!

Good Luck This Holiday (Shopping) Season!

It's Thanksgiving in the US this week, but both in the US and the...

Heidi Hokanson November 15, 2019
Velocidi Wins Digiday Technology Award for Best Customer Data Platform

Velocidi Wins Digiday Technology Award for Best Customer Data Platform

NEW YORK, Nov. 15, 2019 — Velocidi, the customer data platform for direct-to-consumer (DTC)...

Jeremy Halbout November 13, 2019
6.9x ROAS with Buyer Intent Predictions

6.9x ROAS with Buyer Intent Predictions

Previously, we’ve shown that our “likely to buy” machine learning model can improve ROAS...

tiagoboldt October 10, 2019
The Best Teams Are Made Up Of People Who Like Each Other

The Best Teams Are Made Up Of People Who Like Each Other

This blog post is contributed by Tiago Boldt Sousa, Velocidi’s Product Lead, and the...

Heidi Hokanson October 3, 2019
One More Award for Barkyn

One More Award for Barkyn

Team Velocidi is away at our annual company offsite this week. Normally this week...

Heidi Hokanson September 19, 2019
Product Update: Attribution Reports

Product Update: Attribution Reports

New feature alert! Starting in Q4, Velocidi clients can use the customer journey data...

Heidi Hokanson August 13, 2019
Velocidi Named a Finalist for Digiday Technology Awards

Velocidi Named a Finalist for Digiday Technology Awards

We are so excited to announce that Velocidi has been shortlisted for the Digiday...

Heidi Hokanson July 29, 2019
Beyond the Single Customer View: Capturing Omnichannel Customer Journeys

Beyond the Single Customer View: Capturing Omnichannel Customer Journeys

The single customer view, the “golden record” of customer data, is an idea that...

Heidi Hokanson July 8, 2019
Case Study: How Barkyn Doubled Revenue from Retargeting with Velocidi

Case Study: How Barkyn Doubled Revenue from Retargeting with Velocidi

A DTC brand takes machine learning by the horns Barkyn is a direct-to-consumer (DTC)...

Heidi Hokanson June 25, 2019
Product Update: Visual Builder for Machine-Learning Segments

Product Update: Visual Builder for Machine-Learning Segments

Introducing a tool that will provide a new dimension of understanding when creating segments...

Joao de Almeida June 12, 2019
Velocidi at TSEcommerce in Porto

Velocidi at TSEcommerce in Porto

A quick update on life in Porto today. As a part of our culture,...

Heidi Hokanson April 24, 2019
Getting Your CDP from Launch to Live

Getting Your CDP from Launch to Live

Today we will break down the private CDP deployment process. When we say that...

Heidi Hokanson April 5, 2019
Private Platforms are Changing Expectations for CDPs (ExchangeWire)

Private Platforms are Changing Expectations for CDPs (ExchangeWire)

This week, Paulo Cunha spoke with ExchangeWire about the significance of a 'private' solution...

Velocidi February 28, 2019
Velocidi appoints Paulo Cunha CEO, secures $4.7M financing

Velocidi appoints Paulo Cunha CEO, secures $4.7M financing

Velocidi, the customer data platform of choice for security and privacy, takes a step...

Heidi Hokanson November 1, 2018
4 Advantages of Private Deployment

4 Advantages of Private Deployment

In this post we will dive into the benefits and advantages of deploying a...

Heidi Hokanson October 23, 2018
Welcoming Hyuk Lee as COO, Plus Two New Board Members

Welcoming Hyuk Lee as COO, Plus Two New Board Members

Velocidi is bolstering its leadership team with three new additions. Hyuk Lee joins the...

Velocidi May 29, 2018
The GDPR Handbook for Concerned Marketing Teams

The GDPR Handbook for Concerned Marketing Teams

The GDPR is finally here, as you can probably tell by the massive amount...

Velocidi May 16, 2018
Video: How the ShiftForward Acquisition Came to Be

Video: How the ShiftForward Acquisition Came to Be

Recorded at the time of our announcement last month, Paulo Cunha and David Dunne...