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Insights on customer data management, data privacy, machine learning, predictive modeling, plus company updates and more.

Velocidi March 1, 2018
5 Essential KPIs for E-commerce Marketing Managers

5 Essential KPIs for E-commerce Marketing Managers

When it comes to marketing for e-commerce, KPIs are not only difficult to assess, but they also tend to be confusing due to how numerous they are. We went through…

Velocidi February 15, 2018
Don't Let Strangers Manage Your Data For You

Don't Let Strangers Manage Your Data For You

We are at 99 days and counting down to May 25th, when the General Data Protection Regulation (GDPR) will begin to be enforced and only about 6% of U.S. enterprises…

Velocidi January 25, 2018
CDP vs. DMP

CDP vs. DMP

Today’s martech stack has quite a few essential support beams that a marketer must include to stay relevant to prospects and customers, meet them where they are,…