5 Essential KPIs for E-commerce Marketing Managers
When it comes to marketing for e-commerce, KPIs are not only difficult to assess, but they also tend to be confusing due to how numerous they are. We went through…
Don't Let Strangers Manage Your Data For You
We are at 99 days and counting down to May 25th, when the General Data Protection Regulation (GDPR) will begin to be enforced and only about 6% of U.S. enterprises…
CDP vs. DMP
Today’s martech stack has quite a few essential support beams that a marketer must include to stay relevant to prospects and customers, meet them where they are,…