Velocidi Named a Finalist for Digiday Technology Awards
We are so excited to announce that Velocidi has been shortlisted for the Digiday Technology Awards! The Digiday Tech Awards is an annual…
Beyond the Single Customer View: Capturing Omnichannel Customer Journeys
The single customer view, the “golden record” of customer data, is an idea that businesses have been pursuing for a long time. Having one view of customer…
Case Study: How Barkyn Doubled Revenue from Retargeting with Velocidi
A DTC brand takes machine learning by the horns Barkyn is a direct-to-consumer (DTC) pet-care company. Like many DTC companies, social media is a primary acquisition…
Product Update: Visual Builder for Machine-Learning Segments
Introducing a tool that will provide a new dimension of understanding when creating segments with machine-learning attributes.The visual builder uses an interactive…
Velocidi at TSEcommerce in Porto
A quick update on life in Porto today.As a part of our culture, Velocidi's Porto team has always been invested and involved in the local startup, e-commerce,…
Getting Your CDP from Launch to Live
Today we will break down the private CDP deployment process.When we say that Velocidi is “like an in-house solution,” it’s possible that some of you are…
Private Platforms are Changing Expectations for CDPs (ExchangeWire)
This week, Paulo Cunha spoke with ExchangeWire about the significance of a 'private' solution in the CDP category. The published Q&A covers the perceived role…
Velocidi appoints Paulo Cunha CEO, secures $4.7M financing
Velocidi, the customer data platform of choice for security and privacy, takes a step further in our growth with the appointment of Paulo Cunha as Chief Executive…
Two Examples of Machine Learning In Action
In previous blog posts, we’ve highlighted Velocidi's ability to run machine learning predictive models on first-party data. This allows you to increase conversion…
4 Advantages of Private Deployment
In this post we will dive into the benefits and advantages of deploying a customer data platform privately. We get that the deployment method is not the most glamorous…
Welcoming Hyuk Lee as COO, Plus Two New Board Members
Velocidi is bolstering its leadership team with three new additions. Hyuk Lee joins the team as Chief Operating Officer, responsible for global operations, working…
Hacking Customer Acquisition with the Velocidi Private CDP
According to WordStream, the average website conversion rate across industries is only about 2.35%. For ecommerce companies, it’s 1.84%. These are dismal numbers.…
What a Best in Class CDP Looks Like
Why the need for a Customer Data Platform? In the present state of the industry, data can be gathered from pretty much everywhere. Be it online, with email, social…
The GDPR Handbook for Concerned Marketing Teams
The GDPR is finally here, as you can probably tell by the massive amount of emails flooding your inbox asking you to update your preferences. Time went by quickly,…
Video: How the ShiftForward Acquisition Came to Be
Recorded at the time of our announcement last month, Paulo Cunha and David Dunne tell the story of how their partnership began and the road leading up to the ac…
What makes the Velocidi CDP "Private?"
The MarTech marketplace has agreed on the importance and pertinence of Customer Data Platforms. They give companies a unified record of their customer data, help…
How Does the GDPR Compare to China's Cybersecurity Law?
May 25th is quickly approaching and with it the enforcement of the General Data Protection Regulation. Email inboxes are being filled with updates on how companies…
Q&A With Paulo Cunha, Chief Product Officer
As part of Velocidi's recent acquisition of ShiftForward, Paulo Cunha, formerly CEO of ShiftForward, is now Velocidi's Chief Product officer. Below is a brief Q&A…
Olá! We are Velocidi Portugal
The recent acquisition of ShiftForward by Velocidi comes with an extra: our company has a new office in Porto, Portugal. Part of our Product, Development and Marketing…
Velocidi Acquires ShiftForward
New York, NY – April 12, 2018 –Today, Velocidi becomes the world’s first private Customer Data Platform (CDP) by acquiring ShiftForward, a leading marketing…
5 Essential KPIs for E-commerce Marketing Managers
When it comes to marketing for e-commerce, KPIs are not only difficult to assess, but they also tend to be confusing due to how numerous they are. We went through…
Don't Let Strangers Manage Your Data For You
We are at 99 days and counting down to May 25th, when the General Data Protection Regulation (GDPR) will begin to be enforced and only about 6% of U.S. enterprises…
CDP vs. DMP
Today’s martech stack has quite a few essential support beams that a marketer must include to stay relevant to prospects and customers, meet them where they are,…