audience segmentation


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Heidi Hokanson September 10, 2018
Hacking Customer Acquisition with the Velocidi Private CDP

Hacking Customer Acquisition with the Velocidi Private CDP

According to WordStream, the average website conversion rate across industries is only about 2.35%. For ecommerce companies, it’s 1.84%. These are dismal numbers.…

Catarina Pimenta August 17, 2018
Inside the Black Box: What a Best in Class CDP Looks Like

Inside the Black Box: What a Best in Class CDP Looks Like

Why the need for a Customer Data Platform? In the present state of the industry, data can be gathered from pretty much everywhere. Be it online, with email, social…