audience segmentation


Tag

Mariana Silva September 9, 2021
CDP vs CRM: Why you need both

CDP vs CRM: Why you need both

For growing brands, managing customer data is not a question of CDP vs CRM,...

Heidi Hokanson August 5, 2021
Infographic: How To Segment First-party Audiences for Every Funnel Stage

Infographic: How To Segment First-party Audiences for Every Funnel Stage

There is a marketing application for first-party customer data at every stage of the...

Heidi Hokanson July 20, 2021
How to Use First-party Audiences on Facebook and Google

How to Use First-party Audiences on Facebook and Google

Are you getting started with first-party audiences? If you're just starting to experiment, the best...

Mariana Silva July 12, 2021
First-party data sources for e-commerce brands

First-party data sources for e-commerce brands

Ongoing technological changes and concerns about privacy regulations are making companies rethink their data...

Mariana Silva June 23, 2021
How to collect and amplify first-party data

How to collect and amplify first-party data

Major browsers are blocking cross-site tracking, forcing digital brands to find new ways to...

Heidi Hokanson August 18, 2020
Product Update: Audience Segmentation on Autopilot

Product Update: Audience Segmentation on Autopilot

As CDP adoption has increased, a common complaint has emerged. CDPs are a lot...

Heidi Hokanson July 23, 2020
Keep Your Inventory Moving with Product Interaction Segments

Keep Your Inventory Moving with Product Interaction Segments

“Can Velocidi help me sell excess inventory?” One of the challenging things about running...

Heidi Hokanson April 23, 2020
Reduce Churn Using Next Purchase Predictions

Reduce Churn Using Next Purchase Predictions

How do you know when to engage a customer to prevent churn? In this...

Heidi Hokanson July 8, 2019
Case Study: How Barkyn Doubled Revenue from Retargeting with Velocidi

Case Study: How Barkyn Doubled Revenue from Retargeting with Velocidi

A DTC brand takes machine learning by the horns Barkyn is a direct-to-consumer (DTC)...