Metric of the Month: 24% More Revenue
Our first Metric of the Month post a few months ago was about how Figleaves, an online apparel brand, saw almost seven times the ROAS from their ‘likely to buy’…
Metric of the Month: Steady Growth on Half the Ad Spend
Positive reports of the high volume Black Friday sales were somewhat dampened by the news of high ad costs cutting into brands’ ROAS. The increasing costs of…
Metric of the Month: 6.9x ROAS for Figleaves
Previously, we’ve shown that our “likely to buy” machine learning model can improve ROAS by 2x. But exactly how big is the difference between “likely to…