customer acquisition


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Heidi Hokanson July 20, 2021
How to Use First-party Audiences on Facebook and Google

How to Use First-party Audiences on Facebook and Google

Are you getting started with first-party audiences? If you're just starting to experiment, the best...

Heidi Hokanson April 20, 2021
How to Calculate Cost Per Acquisition through Multiple Campaigns

How to Calculate Cost Per Acquisition through Multiple Campaigns

This is a story about how choosing the audience with a higher CPA resulted...

Heidi Hokanson January 27, 2021
Use Your First-party Data for SEM

Use Your First-party Data for SEM

Search as a marketing channel is more driven by customer initiative than other channels....