customer acquisition


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Heidi Hokanson January 16, 2020
Use your first-party customer data to reach new audiences

Use your first-party customer data to reach new audiences

Customer data platforms (CDPs) are primarily associated with retargeting, retention, and other post-conversion use cases. But the deep vein of customer intelligence…

Heidi Hokanson September 10, 2018
Hacking Customer Acquisition with the Velocidi Private CDP

Hacking Customer Acquisition with the Velocidi Private CDP

According to WordStream, the average website conversion rate across industries is only about 2.35%. For ecommerce companies, it’s 1.84%. These are dismal numbers.…