customer acquisition


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Heidi Hokanson April 20, 2021
How to Calculate Cost Per Acquisition through Multiple Campaigns

How to Calculate Cost Per Acquisition through Multiple Campaigns

This is a story about how choosing the audience with a higher CPA resulted...

Heidi Hokanson January 27, 2021
Use Your First-party Data for SEM

Use Your First-party Data for SEM

Search as a marketing channel is more driven by customer initiative than other channels....