first-party data


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Mariana Silva September 9, 2021
CDP vs CRM: Why you need both

CDP vs CRM: Why you need both

For growing brands, managing customer data is not a question of CDP vs CRM,...

Heidi Hokanson August 5, 2021
Infographic: How To Segment First-party Audiences for Every Funnel Stage

Infographic: How To Segment First-party Audiences for Every Funnel Stage

There is a marketing application for first-party customer data at every stage of the...

Heidi Hokanson July 20, 2021
How to Use First-party Audiences on Facebook and Google

How to Use First-party Audiences on Facebook and Google

Are you getting started with first-party audiences? If you're just starting to experiment, the best...

Mariana Silva July 12, 2021
First-party data sources for e-commerce brands

First-party data sources for e-commerce brands

Ongoing technological changes and concerns about privacy regulations are making companies rethink their data...

Mariana Silva June 23, 2021
How to collect and amplify first-party data

How to collect and amplify first-party data

Major browsers are blocking cross-site tracking, forcing digital brands to find new ways to...

Heidi Hokanson July 29, 2019
Beyond the Single Customer View: Capturing Omnichannel Customer Journeys

Beyond the Single Customer View: Capturing Omnichannel Customer Journeys

The single customer view, the “golden record” of customer data, is an idea that...

Velocidi January 25, 2018
CDP vs. DMP

CDP vs. DMP

Today’s martech stack has quite a few essential support beams that a marketer must...