first-party data


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Heidi Hokanson July 29, 2019
Beyond the Single Customer View: Capturing Omnichannel Customer Journeys

Beyond the Single Customer View: Capturing Omnichannel Customer Journeys

The single customer view, the “golden record” of customer data, is an idea that...

Velocidi January 25, 2018
CDP vs. DMP

CDP vs. DMP

Today’s martech stack has quite a few essential support beams that a marketer must...