omnichannel


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Heidi Hokanson July 29, 2019
Beyond the Single Customer View: Capturing Omnichannel Customer Journeys

Beyond the Single Customer View: Capturing Omnichannel Customer Journeys

The single customer view, the “golden record” of customer data, is an idea that...

Velocidi March 1, 2018
5 Essential KPIs for E-commerce Marketing Managers

5 Essential KPIs for E-commerce Marketing Managers

When it comes to marketing for e-commerce, KPIs are not only difficult to assess,...