predictive modeling


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Heidi Hokanson July 8, 2019
Case Study: How Barkyn Doubled Revenue from Retargeting with Velocidi

Case Study: How Barkyn Doubled Revenue from Retargeting with Velocidi

A DTC brand takes machine learning by the horns Barkyn is a direct-to-consumer (DTC) pet-care company. Like many DTC companies, social media is a primary acquisition…

Heidi Hokanson December 6, 2018
Two Examples of Machine Learning In Action

Two Examples of Machine Learning In Action

In previous blog posts, we’ve highlighted Velocidi's ability to run machine learning predictive models on first-party data. This allows you to increase conversion…

Heidi Hokanson November 1, 2018
4 Advantages of Private Deployment

4 Advantages of Private Deployment

In this post we will dive into the benefits and advantages of deploying a customer data platform privately. We get that the deployment method is not the most glamorous…

Heidi Hokanson September 10, 2018
Hacking Customer Acquisition with the Velocidi Private CDP

Hacking Customer Acquisition with the Velocidi Private CDP

According to WordStream, the average website conversion rate across industries is only about 2.35%. For ecommerce companies, it’s 1.84%. These are dismal numbers.…