Heidi Hokanson December 6, 2018
Inside the Black Box: 2 Examples of Machine Learning In Action

Inside the Black Box: 2 Examples of Machine Learning In Action

In previous issues of Inside the Black Box, we’ve highlighted Velocidi's ability to run machine learning predictive models on first-party data. This allows you…

Heidi Hokanson September 10, 2018
Hacking Customer Acquisition with the Velocidi Private CDP

Hacking Customer Acquisition with the Velocidi Private CDP

According to WordStream, the average website conversion rate across industries is only about 2.35%. For ecommerce companies, it’s 1.84%. These are dismal numbers.…

Catarina Pimenta August 17, 2018
Inside the Black Box: What a Best in Class CDP Looks Like

Inside the Black Box: What a Best in Class CDP Looks Like

Why the need for a Customer Data Platform? In the present state of the industry, data can be gathered from pretty much everywhere. Be it online, with email, social…

Velocidi May 29, 2018
The GDPR Handbook for Concerned Marketing Teams

The GDPR Handbook for Concerned Marketing Teams

The GDPR is finally here, as you can probably tell by the massive amount of emails flooding your inbox asking you to update your preferences. Time went by quickly,…