retargeting


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Heidi Hokanson January 27, 2021
Use Your First-party Data for SEM

Use Your First-party Data for SEM

Search as a marketing channel is more driven by customer initiative than other channels....

Heidi Hokanson May 28, 2020
Retargeting Solved to Conquer Customer Acquisition

Retargeting Solved to Conquer Customer Acquisition

Customer acquisition costs (CAC) are through the roof these days. With so many new...

Heidi Hokanson March 12, 2020
How to Get 24% More Revenue from Retargeting

How to Get 24% More Revenue from Retargeting

A few months ago we wrote about how about how Figleaves, an online apparel...

Jeremy Halbout November 13, 2019
6.9x ROAS with Buyer Intent Predictions

6.9x ROAS with Buyer Intent Predictions

Previously, we’ve shown that our “likely to buy” machine learning model can improve ROAS...