Heidi Hokanson May 28, 2020
Solve Retargeting First

Solve Retargeting First

Customer acquisition costs (CAC) are through the roof these days. With so many new brands popping up, competition in online marketing has gotten steeper. Mary Meeker…

Heidi Hokanson March 12, 2020
Metric of the Month: 24% More Revenue

Metric of the Month: 24% More Revenue

Our first Metric of the Month post a few months ago was about how Figleaves, an online apparel brand, saw almost seven times the ROAS from their ‘likely to buy’…

Jeremy November 13, 2019
Metric of the Month: 6.9x ROAS for Figleaves

Metric of the Month: 6.9x ROAS for Figleaves

Previously, we’ve shown that our “likely to buy” machine learning model can improve ROAS by 2x. But exactly how big is the difference between “likely to…