A little while ago Velocidi was in Berlin for the Savant eCommerce conference. Savant organizes a series of global events where top-level speakers and industry-leading executives discuss the latest trends and share their experiences.
Throughout the course of two intense days in Berlin, we were happy to contribute to discussions on machine learning and how it can help you understand your visitors’ shopping behavior, as well as ways to improve the customer experience, optimize conversion rates and build strong customer relationships.
Our own VP of Customer Success, Jeremy Halbout, sat on a panel titled Using Customization To Stand Out in a Competitive Environment, moderated by Christian Möhring, Founder & CEO of Madeone, a company dedicated to making product personalization a reality. Fellow panelists included Sebastian McClintock, Global Director of Customer Experience at Delivery Hero, Andrey Revyashko, CIO at Wildberries.
Engaging with brands at Savant Berlin, especially direct-to-consumer brands (DTCs), helped us understand and get a clear picture of some of the most important challenges that brands are facing today. For example, one of the major takeaways of the conference came to light during a particular roundtable discussion called Determining the effectiveness and diminishing returns of online marketing.
During the discussion, which gathered more ten brands, two important ideas came up. For one, brands understand that the value of their own data regarding direct relationships with customers is being underexplored. And additionally, it is not easy to understand where marketing budget should be allocated between retargeting and customer acquisition or prospecting campaigns.
Next up, we’ll be heading to Savant eCommerce in Amsterdam, March 10-11. Let us know if you’re attending and let us buy you coffee.