Velocidi wins “Best Overall Conversion Optimization Solution” from MarTech Breakthrough Awards

Velocidi is incredibly honored to share that we have been selected as the “Best Overall Conversion Optimization Solution” in the 2020 MarTech Breakthrough Awards program. MarTech Breakthrough is an independent organization that focuses on evaluating and honoring “breakthrough” products and companies in the global marketing, sales & advertising technology market.

The annual awards program searches for the top marketing technology companies and products in a wide variety of MarTech categories, including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing, and more. We are proud to be honored for our Customer Data Platform in the annual award program!

Recently, the Census Bureau of the Department of Commerce reported that the estimate of U.S. retail e-commerce sales for the second quarter of 2020 was $211.5 billion. This is an increase of 31.8 percent from the first quarter of 2020. With the Coronavirus pandemic, the shift in behavior from in-person shopping to e-commerce has been seismic. US consumers are forecast to spend $709.78 billion on e-commerce in 2020, representing an increase of 18.0%.

Though fashion itself may continuously be shifting, the desire to buy and have something new does not. Velocidi helps brands keep pace with customers by leveraging machine learning to predict behavior and automatically create relevant audience segments for campaigns. With Velocidi, clients can activate audience segments seamlessly on any advertising platform and tailor ad delivery to each customer’s intent level – wherever they may be in the buyer journey.

Sometimes customers just need the right nudge at the right time to convert – the perfect dress for that first post-lockdown get together or a birthday gift for a friend they can’t celebrate with in person. Our clients begin seeing improved campaign performance in as little as one month.

We are so thrilled to be acknowledged by MarTech Breakthrough. Our low-touch, hassle-free CDP helps fashion brands continue to ride the burgeoning eCommerce wave, using customer data effectively to drive better conversion rates, more sales, and more revenue.

Read the official press release here.

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