We are incredibly honored to share that we have been selected as the “Best Conversion Rate Optimization Solution” in the 2021 MarTech Breakthrough Awards! 🥳
The annual MarTech Breakthrough program recognizes and honors standout products and solutions in the global marketing, sales & advertising technology market. This is the second year in a row Velocidi has taken home a win from this competition. Read about last year’s win for “Best Overall Conversion Optimization Solution”here.
Velocidi is a first-party audience solution for e-commerce marketers. Brands use Velocidi to capture and unify first-party customer data from multiple sources to build detailed and customized customer journeys and dynamic segments. Clients can seamlessly activate audience segments on advertising platforms, using first-party intelligence to reach the most relevant audiences at the right time.
Beyond our technology offering, Velocidi supports clients with full-funnel strategies to improve conversion rates and marketing performance. We identify customers who are more likely to convert using predictive modeling to detect patterns in online consumer behavior. This allows clients to segment their customers and treat them differently according to buyer intent levels.
According to IRP Commerce, the average ecommerce conversion rate across industries is 2% to 3%. HubSpot reports that for every $92 spent acquiring visitors, only $1 is spent on converting them. So it’s important for brands to find strategies focused on converting existing traffic.
Maskk, an online apparel brand, saw a 33% reduction in cost per acquisition using Velocidi. And they reported that customers in their Velocidi audiences were three times more likely to convert than those in their interest-based audiences on Facebook.
“We are thrilled to be chosen as Best Conversion Rate Optimization Solution,” says Paulo Cunha, CEO of Velocidi, “Any martech solution should hope to be recognized for practical and tangible improvements to their clients’ revenue and performance.”
We want to thank our clients and our entire team for being a part of this achievement. We remain committed as always to providing the best solutions for your brand to increase conversion rates, sales, and revenue.