Careers – Demand Generation Specialist


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Demand Generation Specialist

Remote, (US East Coast or Portugal)

Velocidi is looking for a Demand Generation Specialist to join our marketing team and help create programs that attract and nurture leads to fuel our sales pipeline and drive company growth. In this role, you’ll have responsibility for the planning and execution of programs generating leads through paid and owned channels such as SEM, social media, events, partnerships, email marketing, and content syndication.

You’ll work in a collaborative, cross-functional team with marketing, sales, and product teammates. We are a small but growing company where you will have a direct impact on business revenue.

Responsibilities

  • Manage campaign strategy and execution across channels to drive awareness and generate leads.
  • Craft short-form content for social media, email, and landing pages, and more as it pertains to demand gen programs.
  • Collaborate across marketing, sales, and product teams to maintain alignment on messaging, goals, and measurement.
  • Track and measure coordinated campaign performance to understand our buyer journey and drive improvements.
  • Become intimately familiar with our target market and personas
  • Regularly assess and implement feedback from sales, client success, and business leaders on strategy, tactics, and messaging.
  • Provide recommendations for improvements.

Our ideal candidate

  • 2+ years of experience in B2B Marketing
  • Analytically inclined, loves data and numbers.
  • Experienced in SEM and social media marketing for B2B organizations
  • Comfortable documenting and articulating strategies for demand gen programs including objectives, target personas, key messages, and tactics.
  • Comfortable with agile methodologies
  • Bonus for experience in SaaS
  • More bonus for experience with fashion e-commerce business as a target market.

Why work at Velocidi

  • A small, collaborative team.
  • Flat organizational structure, transparency into high level business goals.
  • Direct impact on the success and growth of an up and coming tech startup. 
  • Opportunities for growth
  • Friendly people.

About Velocidi

Velocidi is an award-winning customer data platform (CDP) company specializing in fashion e-commerce. The company is headquartered in New York City, with offices in Porto, Portugal. We deliver machine learning solutions to maximize revenue from marketing and accelerate growth. Velocidi is used by brands to automatically collect and unify 1st-party customer data, leverage machine learning to predict customer behavior, and seamlessly activate audience segments on advertising platforms.

Our team consists of experts and enthusiasts in data, analytics, AI, marketing, and media. Our mission is to help brands protect and nurture their greatest asset: their first-degree customer relationships.

Life at Velocidi

We are an agile company operating in a dynamic landscape. Working in a rapidly-growing international market can be demanding, so we actively promote and encourage work-life balance for all team members.

We foster team camaraderie with regular team bonding activities and occasional outings. We trust and respect our teammates, clients, and partners. And we support and challenge each other to achieve excellence through collaboration and open communication across departments.

Application

Please send your resume and a cover letter to careers@velocidi.com.

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