Performance Marketing Specialist (Customer Success)
Remote - Portugal
Velocidi is looking for a Performance Marketing Specialist to join our Customer Success team and help our clients use audiences from our product to drive growth through paid marketing across social, display, and search. In this role, you’ll be working with clients and their agency partners to set up and monitor cross-channel campaigns, as well as work with internal teams to develop new audience strategies to drive sales and revenue for clients.
You’ll be at the forefront of performance marketing innovation, directing strategy and execution of audience development, and leveraging audiences to drive success. You’ll work in a collaborative, cross-functional team consisting of customer success, sales, product, and marketing. We are a small but growing company where you will have a direct impact on our clients’ success and ours.
- Serve as a performance marketing subject matter expert internally and externally, helping to define processes for campaign set-up, QA, monitoring/maintenance, and reporting
- Use capabilities provided by a customer data platform to develop new audience strategies and use cases
- Guide clients and their agency partners on how to create audiences using a customer data platform and activate them on Facebook/Instagram, Google Analytics, Google Ads, and other channels
- QA audience and campaign set up on Facebook/Instagram, Google Analytics, Google Ads, and other channels
- Monitor ongoing campaign performance against a variety of KPIs (Revenue, ROI, ROAS, CAC, etc.) and provide recommendations for improvement
- Advise clients and their agency partners on reporting
- Demonstrate/communicate the value of Velocidi-driven audiences to clients and their agency partners
Our Ideal Candidate
- 4+ years of experience in performance marketing, preferably working with/in an e-commerce environment
- Expert in setting up and running paid media campaigns on Facebook/Instagram, Google (for Display and Search), and other advertising platforms
- A passion for marketing and staying up to date on the industry, technologies, platforms, strategies, and changes as they roll out
- Strong analytical ability and confident grasp of web analytics, A/B testing, and metrics-driven marketing
- Attention to detail and the ability to work across multiple projects/clients, effectively manage your time, and creatively problem-solve
- The ability to synthesize marketing strategies and campaign tasks into actionable processes and recommendations
- Strong work ethic, intellectual curiosity, integrity, autonomy, and self-motivation
- Fluent in English
Why work at Velocidi
- A small, collaborative team.
- Flat organizational structure, transparency into high level business goals.
- Direct impact on the success and growth of an up and coming tech startup.
- Opportunities for growth
Velocidi is an award-winning customer data platform (CDP) company specializing in fashion e-commerce. The company is headquartered in New York City, with offices in Porto, Portugal. We deliver machine learning solutions to maximize revenue from marketing and accelerate growth. Velocidi is used by brands to automatically collect and unify 1st-party customer data, leverage machine learning to predict customer behavior, and seamlessly activate audience segments on advertising platforms.
Our team consists of experts and enthusiasts in data, analytics, AI, marketing, and media. Our mission is to help brands protect and nurture their greatest asset: their first-degree customer relationships.
We are an agile company operating in a dynamic landscape. Working in a rapidly-growing international market can be demanding, so we actively promote and encourage work-life balance for all team members.
We foster team camaraderie with regular team bonding activities and occasional outings. We trust and respect our teammates, clients, and partners. And we support and challenge each other to achieve excellence through collaboration and open communication across departments.
Please send your resume and a cover letter written in English to firstname.lastname@example.org.
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