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Baco

Baco

Chief Retrieving Officer

Penny

Penny

VP, Tricks & Treats

From the Blog

Why You Should Want to Work at Velocidi

Why You Should Want to Work at Velocidi

We’re in the middle of a hiring spree right now, with open positions in everything from software engineering to marketing to customer success. So in the excitement…

Eduardo Vascov May 25, 2021
How to Calculate Cost Per Acquisition through Multiple Campaigns

How to Calculate Cost Per Acquisition through Multiple Campaigns

This is a story about how choosing the audience with a higher CPA resulted in a lower CPA.Wait.That doesn’t sound right.Any digital marketer knows…

Heidi Hokanson April 20, 2021
How to Use RFM Segments to Grow your Business

How to Use RFM Segments to Grow your Business

What are RFM segments, and what is so great about them? RFM segmentation is a fundamental marketing tool. It’s an intuitive way to divide up your customer base…

Jeremy Halbout February 25, 2021
Use Your First-party Data for SEM

Use Your First-party Data for SEM

Search as a marketing channel is more driven by customer initiative than other channels. So SEM strategy is usually focused on figuring out the best keywords to…

Heidi Hokanson January 27, 2021