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Penny

VP, Tricks & Treats

From the Blog

Infographic: How To Segment First-party Audiences for Every Funnel Stage

Infographic: How To Segment First-party Audiences for Every Funnel Stage

There is a marketing application for first-party customer data at every stage of the funnel as long as you have the tools. When you're able to capture first-party…

Heidi Hokanson August 5, 2021
How to Use First-party Audiences on Facebook and Google

How to Use First-party Audiences on Facebook and Google

Are you getting started with first-party audiences? If you're just starting to experiment, the best place to start is your Facebook and Google campaigns. Using…

Heidi Hokanson July 20, 2021
First-party data sources for e-commerce brands

First-party data sources for e-commerce brands

Ongoing technological changes and concerns about privacy regulations are making companies rethink their data strategies. The shift from third to first-party data…

Mariana Silva July 12, 2021
How to collect and amplify first-party data

How to collect and amplify first-party data

Major browsers are blocking cross-site tracking, forcing digital brands to find new ways to engage new customers and drive revenue growth. That means there is…

Mariana Silva June 23, 2021