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From the Blog
We’re in the middle of a hiring spree right now, with open positions in everything from software engineering to marketing to customer success. So in the excitement…
This is a story about how choosing the audience with a higher CPA resulted in a lower CPA.Wait.That doesn’t sound right.Any digital marketer knows…
What are RFM segments, and what is so great about them? RFM segmentation is a fundamental marketing tool. It’s an intuitive way to divide up your customer base…