Privacy matters to your customers...
Agree companies must be proactive about data protection
Say the responsibility of protecting data rests with the company collecting data
Agree the extent of their willingness to share personal information is predicated on how much they trust a given company
Will not do business with a company if they have concerns about its security practices
Source: PwC – Consumer Intelligence Series: Protect.me
...and we know it matters to you too.
Velocidi is uniquely designed to help you honor your customers' trust.
A Private Infrastructure
Built Just For You
Velocidi is like a ready-made, in-house CDP built just for you. We deploy and operate it in your own private infrastructure, just like your team would if they had built it themselves.
Building an in-house solution from the ground up would typically take years of investment. And you would still need to dedicate resources for ongoing maintenance once it’s operational. But instead, you can focus on growing your business, we will handle the technology behind it.
Velocidi ensures your ability to meet global privacy standards including the General Data Protection Regulation(GDPR) and the California Consumer Privacy Act.
Velocidi records customer activity and identifies unique customers while minimizing the use of personally identifiable information(PII). Anonymized versions of user IDs are used within the CDP environment, and when packaging customer segments for external systems.
The CDP keeps complete records of customer data, including onsite activity, which audience segments each customer belongs to, and where those segments are activated. Everything is ready in one place if a customer requests a record.