Data Privacy


YOUR DATA, UNDER YOUR CONTROL

Privacy matters to your customers...

0%

Agree companies must be proactive about data protection

0%

Say the responsibility of protecting data rests with the company collecting data

0%

Agree the extent of their willingness to share personal information is predicated on how much they trust a given company

0%

Will not do business with a company if they have concerns about its security practices

Source: PwC – Consumer Intelligence Series: Protect.me

...and we know it matters to you too.

Velocidi is uniquely designed to help you honor your customers' trust.

A Private Infrastructure
Built Just For You

Velocidi is like a ready-made, in-house CDP built just for you. We deploy and operate it in your own private infrastructure, just like your team would if they had built it themselves. The software is fully managed by Velocidi, and your customer data stays securely within your firewalls.

Building an in-house solution from the ground up would typically take years of investment. And you would still need to dedicate resources for ongoing maintenance once it’s operational. But instead, you can focus on growing your business, we will handle the technology behind it.

Ownership

Ownership

With Velocidi, you are your own data processor. Data collection is set up using 1st-party (adblock-friendly) tags served under your own domain. Your data stays on a server owned and controlled by you. You have unfettered access to all the data, all the time.

Security

Security

By keeping your data isolated from others, you reduce the risk of being targeted by hackers. Velocidi lives securely within the bounds of your own firewalls, and we ensure the infrastructure is always up to date with the best security practices.

Compliant with
Global Standards

Velocidi ensures your ability to meet global privacy standards including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act.

Velocidi records customer activity and identifies unique customers while minimizing the use of personally identifiable information(PII). Anonymized versions of user IDs are used within the CDP environment, and when packaging customer segments for external systems.

The CDP keeps complete records of customer data, including onsite activity, which audience segments each customer belongs to, and where those segments are activated. Everything is ready in one place if a customer requests a record.

Trust & Transparency

Trust & Transparency

Data retention and privacy policies are complicated enough. Because it acts like an in-house solution, Velocidi enforces your existing policies instead of adding to them. Keep your policies clear and simple for your customers.

Absolute Control

Absolute Control

We mean it when we say your data is 100% in your control. That includes the controls to stop and start the flow of data at will. If you ever have the need for any reason, you have the ability to pause all data collection, or shut the system down completely.