Direct-to-Consumer Brands

A direct customer (data) relationship.

Direct-To-Consumer businesses have forever changed the brand-consumer relationship. Two-thirds of consumers now expect to be able to connect directly with brands.

As a result, giant legacy brands are jumping to adopt direct channels for communication and distribution, heating up the competition for digitally native brands.

The good news is, your direct relationship with your customers is still a huge asset. As a CDP for Direct-to-Consumer brands, we help you make the most of that asset by equipping you with in-house customer intelligence capabilities rivaling any enterprise.

5 Quick Facts on Direct-to-Consumer Brands

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60% of direct brands are doing all their marketing in-house

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More than 40% of brands have customer acquisition costs (CAC) as a top 3 KPI.

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An average of 50% of marketing spend goes to Facebook.

(But not because everyone is comfortable with Facebook...)

Brands are testing around 3 marketing channels at a time. 0

Brands are testing around 3 marketing channels at a time.

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Two-thirds of consumers now expect to be able to connect directly with brands.

(IAB Direct Brands 2018 Founders’ Insights, and IAB Direct Brand Economy Report 2019)

Minimize Acquisition Costs

Minimize Acquisition Costs

Identify which online visitors have the highest likelihood to convert and optimize retargeting.

Boost Retention

Boost Retention

Surprise and delight customers by predicting when offers are most timely and which offers will lead them to convert.

Account for all Touchpoints

Account for all Touchpoints

Generate persistent, cross-device, omnichannel IDs for each customer.

Get an Edge Over Facebook

Get an Edge Over Facebook

Send pre-segmented audiences with anonymized IDs to your third-party ad platforms to ensure your customer data is ONLY used in your own campaigns.

Conquer Wasted Ad-Spend

Conquer Wasted Ad-Spend

Customer journey intelligence, attribution, and smart segmentation help to make sure you are only targeting customers who have a chance of converting.

Eliminate Guesswork

Eliminate Guesswork

Put your money where it’s most effective. Discover which channels perform best with Velocidi's experimentation hub.

Safeguard Customer Relationships

Safeguard Customer Relationships

Keep data private and secure in-house. Honor your customers' trust.

Never Stop Growing

Never Stop Growing

Velocidi is made to fit your business and grow with you. Start small and scale up as high as you can go.

USE CASE

Identifying Your Most Likely Buyers

Check out our new machine learning use case based on real results from a DTC client and discover how Velocidi created a segment holding 95.6% of actual buyers within a group that has only a third of the total visitors of their website.