A direct customer (data) relationship.
Direct-To-Consumer businesses have forever changed the brand-consumer relationship. Two-thirds of consumers now expect to be able to connect directly with brands.
As a result, giant legacy brands are jumping to adopt direct channels for communication and distribution, heating up the competition for digitally native brands.
The good news is, your direct relationship with your customers is still a huge asset. As a CDP for Direct-to-Consumer brands, we help you make the most of that asset by equipping you with in-house customer intelligence capabilities rivaling any enterprise.
5 Quick Facts on Direct-to-Consumer Brands
60% of direct brands are doing all their marketing in-house
More than 40% of brands have customer acquisition costs (CAC) as a top 3 KPI.
An average of 50% of marketing spend goes to Facebook.
(But not because everyone is comfortable with Facebook...)
Brands are testing around 3 marketing channels at a time.
Two-thirds of consumers now expect to be able to connect directly with brands.
(IAB Direct Brands 2018 Founders’ Insights, and IAB Direct Brand Economy Report 2019)
Identifying Your Most Likely Buyers
Check out our new machine learning use case based on real results from a DTC client and discover how Velocidi created a segment holding 95.6% of actual buyers within a group that has only a third of the total visitors of their website.