Klaviyo vs. Velocidi


WHICH ONE IS RIGHT FOR YOUR TEAM?

Customer data and personalization solutions come in different flavors. Some are directly comparable, some are more complementary.

Here’s how Velocidi compares to, and complements Klaviyo.

ADDS VALUE ACROSS CHANNELS

Delivers high-value audience segments to improve marketing across channels

And we connect your audiences to whatever platform you need, including Klaviyo.

Audiences are meant to be used in Klaviyo.

BETTER SUPPORT, FASTER RESULTS

Provides a ready-to-launch audience strategy and ongoing support to drive performance

Get campaign results in days to weeks.

Gives you a platform and leaves you to figure it out on your own. Spend weeks building segments and complex workflows.

PRIVACY CONSCIOUS

Uses first-party tags with your own domain.

With Velocidi, the hosting, the data, everything is truly first-party. It’s set up so that all data collected is 100% yours.

Uses standard Klaviyo tags for all clients. Data is collected and stored by Klaviyo on their systems.

ACCESS MORE DATA

Captures both known and unknown customers

Customers are assigned a unique anonymous ID from their first visit to your website. The system integrates with Klaviyo and your e-commerce platform to sync Login IDs. So you always recognize users whether they are logged in or not, and whether they have made a purchase or not.

Only captures known customers. Profiles start after the first purchase, and you only collect data on customers who are logged in.

Bottom Line: Velocidi improves performance across channels and funnel stages. Klaviyo is an email marketing platform.

Schedule a call with our team to learn how Velocidi works with Klaviyo to help you capture your entire customer journey and drive performance across channels.