Attribution

Decode the customer journey

Use automatic attribution reporting to learn which (combinations of) touchpoints are driving conversions most effectively and allocate budget efficiently.

HOW IT WORKS

Use multi-touch attribution reports

First-party tagging and identity resolution gives us the foundation for more accurate multi-touch attribution. Your customer data platform is already connecting customer touchpoints across devices and channels. Machine learning helps decode which touchpoints are separate attributable events, and which can be identified as one multi-screen session.

Your CDP’s attribution reports use multi-touch attribution modeling to decide which of those touchpoints have the biggest impact on revenue.

01.

Detailed

Know which sources, mediums, and campaigns are responsible for a specific conversion and each monetary value.

02.

Actionable

Clear and reliable information on where your budget is most effective.

03.

Automatic

Daily reports capturing the last 30 are generated automatically. Generate custom reports with just a few clicks.

Explore more solutions

Predictive CLV

Likelihood to buy

Algorithmic attribution

Smart lookalike segments

Start growing your brand now

Get a demo and learn how Velocidi makes machine learning accessible to DTC brands and eliminates guess-work from marketing.