MACHINE LEARNING CDP

Take a shortcut
to growth

Velocidi is designed for market disruptors.
Capture and predict omnichannel customer behavior, drive conversions, improve retention, and increase revenue faster and smarter than anyone else.

WHY VELOCIDI

Not just actionable, but proactively improving performance

SOLUTIONS

Built for the customer-obsessed

Practical applications for DTC brands

MACHINE LEARNING

Velocidi ML models are specifically designed to impact key performance drivers for your business, including customer lifetime value, propensity to return, churn rates, product recommendations, and more.

Putting your customers first

DATA PRIVACY

Protecting customers’ trust has never been more relevant. The Velocidi CDP is designed to respect customer privacy, keep data secure, and support compliance with global privacy standards.

NEED AN INTRO COURSE?

Start here

Read our full FAQ to get the basics on Velocidi and customer data platforms.

What is a customer data platform (CDP)?

A customer data platform, or CDP, is a type of software that collects data from all your customer interactions into one place, and creates omnichannel customer profiles and audience segments from the combined data that can be shared back to external systems. Thus, facilitating a closed loop of omnichannel customer intelligence and experience orchestration.

You might think of it as a central, unifying data management and marketing orchestration hub at the center of your tech stack.

What is a 'private' customer data platform?

Most CDPs are offered as a SaaS (software as a service) product. Velocidi is offered as a licensed software that is installed in your own cloud infrastructure. It’s still managed and supported by Velocidi, but it behaves as if you had built it in-house, instead of like a third-party application. This way, you remain the sole owner controller of your data.

The advantages of removing a data management “middleman” in this way are numerous. It helps keep your data safer. It helps you protect data privacy and customer trust. It also makes you less affected by browsers’ cookie blockers and ad blockers since your 1st party tracking tags are served natively under your domain instead of a third party domain. 

What kind of company uses the private CDP

Velocidi is used by DTC and e-commerce brands large and small. A private CDP is an ideal solution for DTC brands looking to scale up their customer data management while keeping absolute ownership of their customer relationships. And it is a solution for brands looking to take greater ownership of their customer data relationships.

CASE STUDY & USE CASE

Customer Success

INFRASTRUCTURE

How we add value to your customer data

Data Unification

Connect Velocidi to disparate marketing systems or to a unified marketing cloud to feed machine learning models with your omnichannel customer data. Learn more →

Smart Segmentation

Machine learning models automatically create predictive attributes and attach them to each customer profile for segmentation.  Learn more →

Activation

Power a highly personalized, one-to-one message delivery strategy by activating your machine learning segments across your multi-channel campaigns. Learn more →

BLOG

Latest news

Velocidi Named a Finalist for Digiday Technology Awards

Velocidi Named a Finalist for Digiday Technology Awards

We are so excited to announce that Velocidi has been shortlisted for the Digiday Technology Awards!     The Digiday Tech Awards is an annual competition…

Heidi Hokanson August 13, 2019
Beyond the Single Customer View: Capturing Omnichannel Customer Journeys

Beyond the Single Customer View: Capturing Omnichannel Customer Journeys

The single customer view, the “golden record” of customer data, is an idea that businesses have been pursuing for a long time. Having one view of customer…

Heidi Hokanson July 29, 2019
Case Study: How Barkyn Doubled Revenue from Retargeting with Velocidi

Case Study: How Barkyn Doubled Revenue from Retargeting with Velocidi

A DTC brand takes machine learning by the horns Barkyn is a direct-to-consumer (DTC) pet-care company. Like many DTC companies, social media is a primary acquisition…

Heidi Hokanson July 8, 2019
Product Update: Visual Builder for Machine-Learning Segments

Product Update: Visual Builder for Machine-Learning Segments

Introducing a tool that will provide a new dimension of understanding when creating segments with machine-learning attributes. The visual builder uses an interactive…

Heidi Hokanson June 25, 2019

SEE VELOCIDI IN ACTION

See how Velocidi translates your data into growth