Resources


RESEARCH, USE CASES, AND HELPFUL INFORMATION ON DATA-DRIVEN MARKETING, DATA PRIVACY, AND CUSTOMER DATA MANAGEMENT.

Infosheets

Essential information in a printable format to share with your team.

CASE STUDY

How Barkyn Doubled Retargeting Conversions with Velocidi

As a brand that lives and breathes personalization, Barkyn wanted their retargeting strategy to go beyond the basic assumption of, “You visited our site, therefore you must be a potential customer.”  Read the case study to learn how Velocidi helped them segment their retargeting campaigns according to buyer intent, and deliver relevant messaging to those customers who were most likely to convert.

USE CASE

Identifying Your Most Likely Buyers

A machine learning use case based on client results. In this use case, we describe how the Velocidi CDP’s proprietary machine-learning predictive models helped a busy marketing team develop more efficient and effective marketing campaigns by:

    1. Predicting buyer intent
    2. Autonomously identifying visitors who are most likely to buy in the next seven days.
    3. Enabling their team to deliver tailored marketing messages to visitors based on whether they are more or less likely to make a purchase.
Velocidi_Mockup_Use_Case
Velocidi GDPR Handbook for Marketers

The GDPR Handbook For Concerned Marketing Teams

Read this handbook and compliance checklist to help get your bearings in the new world of data privacy regulations.