Success Stories


CASE STUDIES, USE CASES AND CUSTOMER SUCCESS STORIES OF BRANDS USING VELOCIDI CDP TO OPTIMIZE THEIR DIGITAL MARKETING CAMPAIGNS

Velocidi Case Study Retargeting

CASE STUDY

How Barkyn Doubled Retargeting Conversions with Velocidi

As a brand that lives and breathes personalization, Barkyn wanted their retargeting strategy to go beyond the basic assumption of, “You visited our site, therefore you must be a potential customer.”  Read the Velocidi case study to learn how we helped them segment their retargeting campaigns according to buyer intent, and deliver relevant messaging to those customers who were most likely to convert.

USE CASE

Identifying Your Most Likely Buyers

A machine learning use case based on client results. In this use case, we describe how the Velocidi CDP’s proprietary machine-learning predictive models helped a busy marketing team develop more efficient and effective marketing campaigns by:

    1. Predicting buyer intent
    2. Autonomously identifying visitors who are most likely to buy in the next seven days.
    3. Enabling their team to deliver tailored marketing messages to visitors based on whether they are more or less likely to make a purchase.
Velocidi_Mockup_Use_Case
Velocidi ROAS improvement Figleaves

CUSTOMER SUCCESS STORY

Metric of the Month: 6.9x ROAS for Figleaves

Velocidi’s proprietary machine-learning model for predicting buyer intent is used by brands to create more efficient retargeting audiences. Figleaves, a multi-national apparel brand, tested their machine-learning audiences on their Google display campaigns to learn exactly how much money they were wasting on non-converting visitors.

CUSTOMER SUCCESS STORY

Steady Growth on Half the Ad Spend

Velocidi’s proprietary machine- learning model for predicting buyer intent is used by brands to create more efficient retargeting audiences. PROF is an online shoe store that addressed the challenge of increasing customer acquisition costs by A/B testing their existing retargeting audiences against machine-learning audiences created by Velocidi.

Velocidi Half the ad spend improvement PROF

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